Post on 12-Nov-2014
description
Pinterest for Property Managers
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• New kid on the block
• I’ve been around the block but I’m no professional
• I own this block Baby!
What is your level of Pinterest Experience?
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POLL
Women Seek Inspiration…
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• Be professional• Be relevant• Focus on great products, fun
communities and inspiring ideas
Repin Other Users, Comment & Like
Over 8
0% of
pins are
actually
repins!
Email Integration
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+
Mobile Integration
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Social Network Integration
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Social Network Integration
How many pins come from your website?
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• I have no idea! How do I figure that out?• Some of the photos on our website have been
shared on Pinterest• Many of our photos have been shared on Pinterest
and we have a “Pin” button
POLL
Pinterest.com/source/_________.com
Google LOVES Pinterest! Optimize Your Pins, Boards, and Profiles!
Using a call-to-action within the pin description increases engagement 80%.
1. Entertain Your Followers!
©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
2. Use Text Within the Pin!
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3. Calls-to-Action increase engagement 80%!
©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
4. Get 4x’s the Repins with Tall Images
• Include a link in every pin!• Use keywords and hashtags in descriptions• 200 Characters = winning pin!
5. Optimize Pinterest Descriptions!
©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
6. Create a Branded Experience
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• Pixlr.com• Gimp.org
• Collaborate with your team on an upcoming event or promotion
• Save fun content in an easy-to-use safe location
• Collect ideas for future events and promotions
7. Can you keep a secret?
©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
When to Pin:
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Most Popular Pins on Pinterest
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• Pictures and videos about home• Arts and crafts• Style and fashion• Food• Inspiration and education• Holiday and seasonal• Humor and fun• Products I like and buy• Travel• Kids
16 Themes For Your Community
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Tutorial pins have
a 42% higher
CTR
1. Introduce Your Team
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2. Share Company Values
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3. Create Community Bulletin Board
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4. Collaborate with Residents & Prospects
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5. Neighborhood & City Information
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6. Resident & Team Events
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7. Sweepstakes & Promotions
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Pin and Win! Ideas:• Take and pin a photo of
our community and tag it with #________.
• Repin this gift basket photo to enter to win it on Pinterest.
• Pin your Pet Photos taken at our community and tag them with #___.
8. Beauty & Fashion Tips
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9. Shopping & Savings Ideas
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10. Dining & Dinner Recipes
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11. Local Businesses In the Area
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12. Videos! Testimonials, Tours & How-To’s
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13. Packing & Moving Tips
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14. Health & Happiness
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15. Going Green
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16. Appeal to Pet-lovers
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Resources for Pinterest
©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
Resources for Pinterest
©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
Resources for Pinterest
©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
Resources for Pinterest
©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
Resources for Pinterest
©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
Resources for Pinterest
©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
Resources for Pinterest
©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
Pinterest for Property Managers
©2012 AppFolio, Inc. All Rights Reserved. ©2013 Socially Engaged Marketing® All Rights Reserved.
www.SociallyEngagedMarketing.com