MILESTONES

•  2004 -> BLOGS

•  2006 -> TWITTER

•  2008 -> FACEBOOK

•  2010 -> FOURSQUARE

•  2012 -> PINTEREST

Why is Pinteresting?

Source: Modea

22k visitors from Romania in January Source: Google Ad Planner

Source: Modea

Why should I be Pinterested?

First Mover Advantage

•  It separates you from competition

•  It’s emotional

•  It’s aspirational

Brand Recognition

•  New product launch

•  Brand video how-tos

Drive Traffic to Your Website

•  Online catalog

•  Exclusive offerings

Research

•  Pins from visitors

•  Test options

•  Influencer research

Pin to Win

•  Ask people to pin your stuff in a

dedicated board

•  Ask people to repin your stuff

•  Ask people to pin their stuff

Brands on Pinterest

Buying on Pinterest

I bought two pair of jeans from SalsaJeans.com when I came across their page on Pinterest

Pinterest.com/manafu