Pinterest For Business

Nick Armstrong of WTF Marketing

WTFMarketing.com // @WTFMarketing

Nick@WTFMarketing.com

What are we covering?- Wait, what? I can get sued? (legal considerations)

- What kinds of content you should be sharing

- How to build your Pinterest network

- Skeezy things to avoid

- How to incorporate Pinterest into your WordPress website

- How to track ROI from Pinterest, specifically

- How to build unique-to-Pinterest content so you don't get sued

Businesses on Pinterest

The New Business Pages

You can embed boards now...

WHY?!

The Why...

Just under 2.5M DAILY USERS (11M/mo)

85% Female (US)

Top Topics: Fashion, Health, Food, Travel

Effortless Self-Identification w/ Brands

Before you get all Pinflustered:

Embrace Hub and Spoke!

http://www.flickr.com/photos/toprankblog/5158789164/sizes/l/in/photostream/

The Q - Can this convert?

Abso-friggin-lutely16% went on to purchase something they’d Pinned

ROI Tracking from Pinterest...

http://bit.ly Links

Google Analytics...

And a big DUH (Playboy)

Useful Things to Pin - Be Unique!

How-To Videos

Coupons

Charity

Team/Coworkers

Tangential partners

Finding Friends

Do searches on relevant keywords

Pin stuff your audience would search for

Like and comment on Pins you like

Repin stuff and follow relevant pinners

What are Pinterest Users Seeing?

You want to be part of this

“Halo Effect”

Here’s What Not To Do

Pin Only Your Own Stuff

Make Everything Sales Pitchy

Use Cliche, Copyrighted, or Stock Photos

Or just... uh... this.

Really want this? It’s on Ebay

http://www.ebay.com/itm/FART-GONE-Flatulence-Deodorizer-Pad-GOES-UNDERWEAR-LET-EM-RIP-/280816572817

Too Good To Be True? Probably.

Pintester.com

Pinfuriating.com

pinterestyouaredrunk.com

Pinterest For Business

Nick Armstrong of WTF Marketing

WTFMarketing.com // @WTFMarketing

Nick@WTFMarketing.com