Pinterest for Business 101
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Transcript of Pinterest for Business 101
Pinterest For Business
Nick Armstrong of WTF Marketing
WTFMarketing.com // @WTFMarketing
What are we covering?- Wait, what? I can get sued? (legal considerations)
- What kinds of content you should be sharing
- How to build your Pinterest network
- Skeezy things to avoid
- How to incorporate Pinterest into your WordPress website
- How to track ROI from Pinterest, specifically
- How to build unique-to-Pinterest content so you don't get sued
Businesses on Pinterest
The New Business Pages
You can embed boards now...
WHY?!
The Why...
Just under 2.5M DAILY USERS (11M/mo)
85% Female (US)
Top Topics: Fashion, Health, Food, Travel
Effortless Self-Identification w/ Brands
Before you get all Pinflustered:
Embrace Hub and Spoke!
http://www.flickr.com/photos/toprankblog/5158789164/sizes/l/in/photostream/
The Q - Can this convert?
Abso-friggin-lutely16% went on to purchase something they’d Pinned
ROI Tracking from Pinterest...
http://bit.ly Links
Google Analytics...
And a big DUH (Playboy)
Useful Things to Pin - Be Unique!
How-To Videos
Coupons
Charity
Team/Coworkers
Tangential partners
Finding Friends
Do searches on relevant keywords
Pin stuff your audience would search for
Like and comment on Pins you like
Repin stuff and follow relevant pinners
What are Pinterest Users Seeing?
You want to be part of this
“Halo Effect”
Here’s What Not To Do
Pin Only Your Own Stuff
Make Everything Sales Pitchy
Use Cliche, Copyrighted, or Stock Photos
Or just... uh... this.
Really want this? It’s on Ebay
http://www.ebay.com/itm/FART-GONE-Flatulence-Deodorizer-Pad-GOES-UNDERWEAR-LET-EM-RIP-/280816572817
Too Good To Be True? Probably.
Pintester.com
Pinfuriating.com
pinterestyouaredrunk.com
Pinterest For Business
Nick Armstrong of WTF Marketing
WTFMarketing.com // @WTFMarketing