Post on 30-Mar-2016
description
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The Schools’ photography
brochure
Summer is the RIGHT time to commission photography for your school brochure
May, June, July
tell your story b
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The Schools’ photography
brochure
Natural looking photography for Infants, Juniors, Secondary and Sixth from educational establishments.
Its a schools-specific service that captures the very human side of education.
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For example in infants schools a parent will
be more worried that their child can settle
in pleasant surroundings, is nurtured and
encouraged to enjoy learning than being
confronted with educational statistics. In
juniors, the academic side becomes more
relevant but sport and recreation might
also be a sway. By years 7–11 clearly results
are paramount, but also the methods of
teaching, facilities and friendships need to
be considered.
In the case of sixth form, the design should
be relevant to the year 11 student who
will undoubtably have a say in his or her
placement, and in higher education the
student is the complete focus for marketing
materials.
As a school, your product is not simply education, but the happiness and well-being of your pupils. As a parent, you will be wanting the best for your child so you will respond to photography that captures these elements too. Schools need marketing materials that satisfy the needs
of the parents choosing a school for their child.
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… methods of teaching, facilities and friendships need to be considered
Secondary School:
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Weather good
People generally happier
EVEN IN THE SUMMER its not recommended
to shoot on a dull day: its the difference
between every shot looking really nice
or every shot looking ordinary. But in the
winter you simply don’t have a hope.
The important thing to remember is that
in photography every shot is your shop
window, and it needs to show your school at
its best.
This is advertising after all.
Summer is the time to commission photography for your school’s marketing
Kids outside
It doesn’t mater when you are planning your brochure
or website, summer is the time to take the photos.
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… pleasant surroundings …nurtured and encouraged to enjoy learning …
Primary School:
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Photographic style will affect the outcome
of the project: capturing moments in real
people’s lives tells a more compelling story
than simply posing (although posing
has its place!)
Nic likes to roam about to get his photos
rather than posing . This forms the bulk of
the shoot. But there will always be shots
required which need to be posed. Luckily,
it is possible to apply the principals of
reportage to posing too – a natural face looks
comfortable and so is more believable.
Capturing moments in real people’s lives tells a more compelling story than simply posing: reportage works best for editorial!
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tells a more compelling story … works best for editorial!
Reportage style
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About Nic Cowper
During the past 5 years nic has produced natural looking photos for Infants, Juniors, Secondary and Sixth from educational establishments.
Its a schools-specific service that captures the very human side of education.
Past clients outside the education sector include British Heart Foundation’s real people shots of volunteers for high street advertising, other local and national charities and many smaller organisations. PR work includes Excel Student of the Year Awards 2011 in London.
More info is available on his blog nic-cowper.co.uk | call 07973 758092
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