Photo to Finished

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10 Minute Lightning Talk for the Automattic Meetup at Seaside, September 2010 Automattic is the company I work for. The company is distributed worldwide and once a year we gather at a remote location and meet face-to-face. This year, all the employees are taking a little time during the meetup to compose and give at least one presentation for each other, talking about any subject we are passionate about. For this presentation I chose the subject of photography. Specifically, taking one photo from start to publish describing how I took the shot and the editing steps I chose. Like many bloggers—Automattic is also known as WordPress—I’m passionate about photography and I felt that many of the other people it the room might be interested in it also—our founder and CEO’s online handle is “photomatt.” I hope you enjoy this presentation! This was the second presentation I gave that day. I composed it just after I finished the first.

Transcript of Photo to Finished

From Photo to Finished

One Photo from capture to Flickr

Automattic Meetup (10Min Lightning Talk)September 10, 2010, 6PM

Part 1. Shoot

Sunrise at Mt. Whitney

http://wp.me/pGjq4-12I

•2.5 megapixel camera•“Turn of the century” sensor and optics•Tripod from my father’s attic

Pigeon Point Near Sunset

http://flic.kr/p/tJiFJ

Location, Location, Location

“Lands End”

“Lands End”

Time:The Magic Hour

Sun/Moon-set/-rise Compass

FocalWare (there are others)

Aperture Mode

Squinting

Diffraction

DoF Calculator

Composition:

Find something in

the foreground

Film Speed:Find your Base ISO

Bracketing Shot

Part 2. Post

The Select

DxO Optics Pro

High Dynamic Range (HDR)

PhotoMatix Pro Plugin

Pre-Sharpening

Nik Sharpener Pro

Nik Sharpener Pro

Graduated ND

WE Have the Technology

Digital Blending Multiple Exposures

WE Have the Technology

Digital Blending Multiple Exposures

WE Have the Technology

The Technology is Complex and Time

Consuming

Nik Color Efex Grad ND

Final (Color)

Part 3. Print(Black & White)

Upper Yosemite and Half Dome

http://flic.kr/p/2Hddj

Color Filters for

B+WColors map onto Tones

Color Filter minimizes tones at that color and maximizes tones at the

complement

No-Filter Trick: Exaggerate

saturation for Landscapes. Desaturate

skintones for Portraits

Nik Silver Efex pro

Nik Silver Efex pro

Zone System

Grain