Post on 20-Aug-2015
PHOTO SHARING
Alex Fosse
Ross Graham
Savannah Luo
OVERVIEW
History
Scope and reach
Industry Impact
Industry Examples
Practitioner’s Perspective
Future Impact of Photo Sharing
HISTORY
• Instagram launched in October 2010 Pinterest launched in March 2010.
• Egyptians with their hieroglyphics
• Pictures in the stars (constellations)
• 1400 in Italy, the Renaissance period
• Development of the camera in the early 1800’s
• Mail• Email• Photo-sharing
REACH AND SCOPE
• Use of Instagram and Pinterest
• Businesses are using photo-sharing services as part of their marketing strategy
• To show your interest in your field (car salesman example)
• New start-up companies use Instagram and Pinterest to help businesses connect with potential customers
• Increase customer awareness of product or service offered
CURRENT OPERATING IMPACTS
• Easier for customers to decide where they want to stay and how they want to travel
• Makes their business look more appealing to guests
• Human resources hiring proper staff
• Sales manager can use sales and accounting information to analyze results of photo-sharing
• Improved sales and marketing
Pinterest and the Hospitality
Industry• Beverly Wilshire• Hotel Lisboa
The Wedding Industry• Unrelated
What is it?
The Hospitality Industry• Morgans Hotel Group
The Fitness Industry• Unrelated• Herbalife
MANAGEMENT INTERVIEW
Bernie Mullen• Managing Partner at Encompass Hospitality Group,
LLC• UW-Stout Hospitality College of Leadership
instructor
• “ We buy things based on what we like, and photo sharing is likeable and trustworthy.”
• “The face that launched a thousand of ships, that is the same effect with photo sharing.”
BUSINESS LANDSCAPE
Impacts on the industry
People on photo sharing websites participate as
marketing staff instead of passive customers, they
potentially help to spread the commercial.
Not every industry benefits from this type of
marketing, even though they impact the world, they
have limitations.
COURSE CONTENT RELATION
5 points• Public Relations• Societal Marketing Concept• Upselling• Message Generation• Unique Value Effect
COMPETITIVE ADVANTAGE
Analyze your target market
Identify your competition
Learn from their mistakes
Embrace the future
REFERENCES
http://
www.wikihow.com/Gain-a-Competitive-Advantage-in-
Business
http://
www.thompsonhotels.com/inn-sight/instagram
http://pinterest.com/
http://instagram.com/morganshotels