Photo sharing
Transcript of Photo sharing
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PHOTO SHARING
Alex Fosse
Ross Graham
Savannah Luo
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OVERVIEW
History
Scope and reach
Industry Impact
Industry Examples
Practitioner’s Perspective
Future Impact of Photo Sharing
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HISTORY
• Instagram launched in October 2010 Pinterest launched in March 2010.
• Egyptians with their hieroglyphics
• Pictures in the stars (constellations)
• 1400 in Italy, the Renaissance period
• Development of the camera in the early 1800’s
• Mail• Email• Photo-sharing
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REACH AND SCOPE
• Use of Instagram and Pinterest
• Businesses are using photo-sharing services as part of their marketing strategy
• To show your interest in your field (car salesman example)
• New start-up companies use Instagram and Pinterest to help businesses connect with potential customers
• Increase customer awareness of product or service offered
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CURRENT OPERATING IMPACTS
• Easier for customers to decide where they want to stay and how they want to travel
• Makes their business look more appealing to guests
• Human resources hiring proper staff
• Sales manager can use sales and accounting information to analyze results of photo-sharing
• Improved sales and marketing
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Pinterest and the Hospitality
Industry• Beverly Wilshire• Hotel Lisboa
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The Wedding Industry• Unrelated
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What is it?
The Hospitality Industry• Morgans Hotel Group
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The Fitness Industry• Unrelated• Herbalife
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MANAGEMENT INTERVIEW
Bernie Mullen• Managing Partner at Encompass Hospitality Group,
LLC• UW-Stout Hospitality College of Leadership
instructor
• “ We buy things based on what we like, and photo sharing is likeable and trustworthy.”
• “The face that launched a thousand of ships, that is the same effect with photo sharing.”
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BUSINESS LANDSCAPE
Impacts on the industry
People on photo sharing websites participate as
marketing staff instead of passive customers, they
potentially help to spread the commercial.
Not every industry benefits from this type of
marketing, even though they impact the world, they
have limitations.
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COURSE CONTENT RELATION
5 points• Public Relations• Societal Marketing Concept• Upselling• Message Generation• Unique Value Effect
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COMPETITIVE ADVANTAGE
Analyze your target market
Identify your competition
Learn from their mistakes
Embrace the future
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REFERENCES
http://
www.wikihow.com/Gain-a-Competitive-Advantage-in-
Business
http://
www.thompsonhotels.com/inn-sight/instagram
http://pinterest.com/
http://instagram.com/morganshotels