Post on 27-Jul-2020
PHOENIX, AZAIRPORT MEDIA GUIDE
AIRPORTMEDIA GUIDE
| PHOENIX, AZ | lamar.com
OUR HISTORY
AIRPORT ADVERTISING
AIRPORT PROFILE
TRAVELER PROFILE
MARKET PROFILE
COMPETITIVE MEDIA ANALYSIS
ADVERTISING OPPORTUNITIES
PRODUCT OFFERINGS
MAPS
ADVERTISING COMPANY
PHOENIX, AZ
A simple flip of the coin in Pensacola, Florida, landed Charles W. Lamar Sr. the opportunity of a lifetime. In 1908, when Mr. Lamar and J.M. Coe decided to dissolve their three-year partnership, a coin toss was used to divide their assets: the Pensacola Opera House and the Pensacola Advertising Company, the small poster company created to promote the Opera House. Mr. Lamar lost the toss, and was left with the less-lucrative poster company, which he renamed Lamar Outdoor Advertising Company. Over the course of the next century, Mr. Lamar and his descendants built Lamar Advertising from a small sign company on the Gulf Coast into one of the largest providers of Out-of-Home advertising in the nation.
Through generations of commitment, integrity, and innovation, Lamar has changed the nation’s landscape while still maintaining the character of a family business.
OUR HISTORY
| PHOENIX, AZ | lamar.com
| PHOENIX, AZ
Whether you are trying to raise awareness about your brand, product, or service, or you’d like to encourage point-of-sale, airport advertising meets your needs.
Airport advertising stands out from other media options because of its high visibility. Advertisers have the opportunity to target an engaged audience as they journey through the airport, from security lines to baggage claim.
Airport ads work exceptionally well for branding campaigns. Use airport advertising to paint a vivid, captivating picture of your brand. Achieve high campaign awareness and ad recall by bringing your message to the airport where the engaged audience awaits.
Branding campaigns give consumers top of mind awareness of your brand. Invest in airport advertising to spread the word about your product or service.
Advertisers say that when they use airport in their media mix, the buy feels much “bigger” than the actual spend.
AIRPORT ADVERTISING
Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a “high dwell environment.”
| PHOENIX, AZ | lamar.com
| PHOENIX, AZ
AIRPORT PROFILEPHOENIX SKY HARBOR INTERNATIONAL AIRPORT
Known as “America’s Friendliest Airport®” Sky Harbor is also among the top ten largest airports in the U.S. PHX handles 1,200 flights and more than 115,000 passengers traveling through the terminals each day. That’s more than 42 million passengers every year! Sky Harbor has three terminals with 121 aircraft gates. Sixteen airlines fly to more than eighty domestic and twenty international destinations, including every major media market and population base in the U.S., Mexico and Canada.
AVERAGE ANNUAL PASSENGERS:
42 MILLIONAIRLINES:Air Canada | Delta | JetBlue | United
Alaska Airlines | Frontier Airlines | Southwest
US Airways | American Airlines | Great Lakes
Spirit Airlines | Volaris | British Airways
Hawaiian Airlines | Sun Country Airlines | WestJet
INT’L NON-STOP DESTINATIONS:Calgary | Cancun | Costa Rica | Edmonton
Guadalajara | Hermosillo | Ixtpa/Zihuatanejo
Kelowna | London | Los Cabos | Mazatlan
Mexico City | Puerto Vallarta | Regina | Saskatoon
Toronto | Vancouver, BC | Victoria | Winnipeg
| PHOENIX, AZ | lamar.com
| PHOENIX, AZ
KEY DOMESTIC NON-STOPS:Atlanta | Chicago | Dallas/Ft. Worth | Denver
Las Vegas | Los Angeles | Minneapolis
New York City | Philadelphia | Salt Lake City
San Diego | San Francisco | Seattle
TRAFFIC AND IMPRESSIONS42+ million Total Annual Passengers (2 Million International)117.6 million Annual Impressions
3.5 Million Monthly Passengers9.8 Million Monthly Impressions
PASSENGER DEMOGRAPHICS
HOUSEHOLD INCOME$75K+ 57%$100K+ 36%
EDUCATIONCollege Graduate 44%White Collar 55%
GENDERMale: 56%Female: 44%
RANKED 10TH IN THE NATION
| PHOENIX, AZ | lamar.com
| PHOENIX, AZ
TRAVELER PROFILEPHOENIX SKY HARBOR INTERNATIONAL AIRPORT
FREQUENT FLYER
FAST FACTS:HHI $100,000+Frequent Fliers: 126% more likely
Air Travelers: 60% more likely, overall
College DegreeFrequent Fliers: 62% more likely
Air Travelers: 39% more likely, overall
Post Graduate DegreeFrequent Fliers: 142% more likely
Air Travelers: 68% more likely, overall
Spend Less Time Watching TVFrequent Fliers: 35% less likely to be a heavy TV viewer
Air Travelers: 21% less likely, overall
Spend More Time on the InternetFrequent Fliers: 54% more likely to be a heavy internet user
Air Travelers: 23% more likely, overall
75% of frequent flyerssay they both notice airport advertising and take the time to read the message.
Frequent flyers are 56% more likely than all Americans to be first to try or buy new products or services.
73% of business frequent flyers spend up to 2 hours in connecting airports during layovers.
90 MILLION ADULTS HAVE TAKEN AT LEAST 1 DOMESTIC FLIGHT IN THE PAST YEARFrequent Fliers4+ trips per year (6 trips/year avg)
Air TravelersAvg 3 trips/yr
| PHOENIX, AZ | lamar.com
MARKET PROFILEPHOENIX, AZ
49.7% MALE 50.3% FEMALE
18-24 y/o 9.79% 45-54 y/o 12.7% 25-34 y/o 13.9% 55-64 y/o 11.1%35-44 y/o 13.3% 65 & older 14.4%
6% ARE AFRICAN AMERICAN. 30% ARE HISPANIC
33.0% OF HOUSEHOLDS EARN > $75,000/YEAR
63% OWN THEIR RESIDENCE WHILE 33% RENT
4,470,538P O P U L A T I O N : 32% OF RESIDENTS ARE COLLEGE GRADUATES
AREA EVENTS & ATTRACTIONS:
Arizona Cardinals | Arizona Diamondbacks | Phoenix Suns | Arizona Coyotes | Phoenix Mercury
Arizona Rattlers | Arizona United SC
Arizona State University | University of Arizona College of Medicine | Arizona Summit Law School
Barrow Neurological Institute | Grand Canyon University | Thunderbird School of Global Management
Arizona Christian University | University of Phoenix | Maricopa County Community College District
Phoenix Art Museum | Arizona Capitol Museum | Pueblo Grande Museum and Cultural Park
Children’s Museum of Phoenix | Arizona Science Center | Agua Fria National Monument
Casa Grande Ruins National Monument | Montezuma’s Castle | Organ Pipe Cactus National Monument
Phoenix Zoo | Phoenix Botanical Gardens | Japanese Friendship Garden | Pueblo Grande Museum
Camelback Mountain | Scottsdale Arabian Horse Show | Gold Rush Days | Matsuri | Pueblo Grande
Indian Market | Christmas Mariachi Fest | Candyland Concert | Arizona State Fair | Cave Creek
Fiesta Dats Rodeo | Phlish Festival | Estrealla War | Tohono O’odham Nation Rodeo
SPORTS:
38% of area homes subscribe to cable. 44% of these households use a DVR.44% of residents are heavy radio listeners. 28% use an online music service.35% of people in the area read a daily newspaper.
COMPETITIVE MEDIA:
HIGHER EDUCATION
SOURCES: SCARBOROUGH USA+ 2015 (Release 1), US Census
| PHOENIX, AZ | lamar.com
COMPETITIVE MEDIA PRESENCEIN THE PHOENIX MARKET
RADIO
79+LOCAL RADIO STATIONS ARE AVAILABLE TO PHOENIX AREA LISTENERS.
11% of Phoenix residents have a satellite radio.
Your target listener must tune in to the exact station your commercial is on and be actively listening at the time your ad plays. Your airport ad is in the sight line of all fliers in yuor area or traveling from out of town.
NEWSPAPER
64%OF PHOENIX AREA RESIDENTS SAY THEY DID NOT READ A NEWSPAPER THIS WEEK.
Among area newspaper readers, 30% are retired, 73% did not graduate from college, and 70% do not have children in their home.
Newspaper readership is steadily declining in favor of up-to-the-minute news sources. Many papers have reduced publishing to a couple times per week. Airport ads reach your target as long as people are flying.
TELEVISION
62%OF PHOENIX HOMES DO NOT SUBSCRIBE TO CABLE TELEVISION.
Of the remaining 38% of households that do get cable, 44% have a DVR, enabling them to skip commercials.
Like radio, your target must be tuned in at the right time, on the right channel, be paying attention, and not choose to fast-forward through your message. Airport ads cannot be turned off. Effective designs are hard to ignore.
AIRPORT ADVERTISINGIS A CONSTANT MEDIA
COMPANION. Airport ads deliver consistent
impressions as trends shift in other forms of advertising.
Airport advertising can compliment, reinforce, and
extend the reach of other ad types in your campaign as
part of a media mix strategy.
| PHOENIX, AZ | lamar.com
| PHOENIX, AZ
ADVERTISING OPPORTUNITIES
Sky Harbor includes three terminals (2, 3, and 4), a consolidated Rental Car Facility and The Sky Train Stations which connect public parking to the Terminal and to the City’s Metro light-rail system.
1 concoursePre/Post security shopping and diningBaggage ClaimTarget: Alaska, Great Lakes, Spirit, Sun Country, United17 gates on one concourse & United’s Red Carpet Club
TERMINAL 3
TERMINAL 4
2 concoursesPre/Post security shopping and diningBaggage ClaimTarget: Delta, Frontier, Hawaiian, Jet Blue16 gates on 2 concourses
7 concoursesPre/Post security shopping and local restaurantsBaggage ClaimTarget Domestic: American Airlines, Southwest, US Airways88 gates on 7 concourses & all US Airways Clubs
TERMINAL 2
MAPPHOENIX SKY HARBOR INTERNATIONAL AIRPORT
MAP
| PHOENIX, AZ | lamar.com
| PHOENIX, AZ
MAP
| PHOENIX, AZ | lamar.com
| PHOENIX, AZ
MAPPHOENIX SKY HARBOR INTERNATIONAL AIRPORT
Calgary, CanadaCancun, MexicoEdmonton, CanadaGuadalajara, MexicoHermosillo, Mexico
Mazatlan, MexicoMexico City, MexicoPuerto Vallarta, MexicoRegina, CanadaSan Jose, Cost Rica
Ixtapa/Zihuatanejo, MexicoKelowna, CanadaLondon, EnglandLos Cabos, MexicoManzanillo, Mexico
Saskatoon, CanadaToronto, CanadaVancouver, CanadaVictoria, CanadaWinnipeg, Canada
Sky Harbor offers more than 80 nonstop destinations in the United States, and 20 nonstop international destinations.