PHOENIX, AZAIRPORT MEDIA GUIDE

AIRPORTMEDIA GUIDE

| PHOENIX, AZ | lamar.com

OUR HISTORY

AIRPORT ADVERTISING

AIRPORT PROFILE

TRAVELER PROFILE

MARKET PROFILE

COMPETITIVE MEDIA ANALYSIS

ADVERTISING OPPORTUNITIES

PRODUCT OFFERINGS

MAPS

ADVERTISING COMPANY

PHOENIX, AZ

A simple flip of the coin in Pensacola, Florida, landed Charles W. Lamar Sr. the opportunity of a lifetime. In 1908, when Mr. Lamar and J.M. Coe decided to dissolve their three-year partnership, a coin toss was used to divide their assets: the Pensacola Opera House and the Pensacola Advertising Company, the small poster company created to promote the Opera House. Mr. Lamar lost the toss, and was left with the less-lucrative poster company, which he renamed Lamar Outdoor Advertising Company. Over the course of the next century, Mr. Lamar and his descendants built Lamar Advertising from a small sign company on the Gulf Coast into one of the largest providers of Out-of-Home advertising in the nation.

Through generations of commitment, integrity, and innovation, Lamar has changed the nation’s landscape while still maintaining the character of a family business.

OUR HISTORY

| PHOENIX, AZ | lamar.com

| PHOENIX, AZ

Whether you are trying to raise awareness about your brand, product, or service, or you’d like to encourage point-of-sale, airport advertising meets your needs.

Airport advertising stands out from other media options because of its high visibility. Advertisers have the opportunity to target an engaged audience as they journey through the airport, from security lines to baggage claim.

Airport ads work exceptionally well for branding campaigns. Use airport advertising to paint a vivid, captivating picture of your brand. Achieve high campaign awareness and ad recall by bringing your message to the airport where the engaged audience awaits.

Branding campaigns give consumers top of mind awareness of your brand. Invest in airport advertising to spread the word about your product or service.

Advertisers say that when they use airport in their media mix, the buy feels much “bigger” than the actual spend.

AIRPORT ADVERTISING

Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a “high dwell environment.”

| PHOENIX, AZ | lamar.com

| PHOENIX, AZ

AIRPORT PROFILEPHOENIX SKY HARBOR INTERNATIONAL AIRPORT

Known as “America’s Friendliest Airport®” Sky Harbor is also among the top ten largest airports in the U.S. PHX handles 1,200 flights and more than 115,000 passengers traveling through the terminals each day. That’s more than 42 million passengers every year! Sky Harbor has three terminals with 121 aircraft gates. Sixteen airlines fly to more than eighty domestic and twenty international destinations, including every major media market and population base in the U.S., Mexico and Canada.

AVERAGE ANNUAL PASSENGERS:

42 MILLIONAIRLINES:Air Canada | Delta | JetBlue | United

Alaska Airlines | Frontier Airlines | Southwest

US Airways | American Airlines | Great Lakes

Spirit Airlines | Volaris | British Airways

Hawaiian Airlines | Sun Country Airlines | WestJet

INT’L NON-STOP DESTINATIONS:Calgary | Cancun | Costa Rica | Edmonton

Guadalajara | Hermosillo | Ixtpa/Zihuatanejo

Kelowna | London | Los Cabos | Mazatlan

Mexico City | Puerto Vallarta | Regina | Saskatoon

Toronto | Vancouver, BC | Victoria | Winnipeg

| PHOENIX, AZ | lamar.com

| PHOENIX, AZ

KEY DOMESTIC NON-STOPS:Atlanta | Chicago | Dallas/Ft. Worth | Denver

Las Vegas | Los Angeles | Minneapolis

New York City | Philadelphia | Salt Lake City

San Diego | San Francisco | Seattle

TRAFFIC AND IMPRESSIONS42+ million Total Annual Passengers (2 Million International)117.6 million Annual Impressions

3.5 Million Monthly Passengers9.8 Million Monthly Impressions

PASSENGER DEMOGRAPHICS

HOUSEHOLD INCOME$75K+ 57%$100K+ 36%

EDUCATIONCollege Graduate 44%White Collar 55%

GENDERMale: 56%Female: 44%

RANKED 10TH IN THE NATION

| PHOENIX, AZ | lamar.com

| PHOENIX, AZ

TRAVELER PROFILEPHOENIX SKY HARBOR INTERNATIONAL AIRPORT

FREQUENT FLYER

FAST FACTS:HHI $100,000+Frequent Fliers: 126% more likely

Air Travelers: 60% more likely, overall

College DegreeFrequent Fliers: 62% more likely

Air Travelers: 39% more likely, overall

Post Graduate DegreeFrequent Fliers: 142% more likely

Air Travelers: 68% more likely, overall

Spend Less Time Watching TVFrequent Fliers: 35% less likely to be a heavy TV viewer

Air Travelers: 21% less likely, overall

Spend More Time on the InternetFrequent Fliers: 54% more likely to be a heavy internet user

Air Travelers: 23% more likely, overall

75% of frequent flyerssay they both notice airport advertising and take the time to read the message.

Frequent flyers are 56% more likely than all Americans to be first to try or buy new products or services.

73% of business frequent flyers spend up to 2 hours in connecting airports during layovers.

90 MILLION ADULTS HAVE TAKEN AT LEAST 1 DOMESTIC FLIGHT IN THE PAST YEARFrequent Fliers4+ trips per year (6 trips/year avg)

Air TravelersAvg 3 trips/yr

| PHOENIX, AZ | lamar.com

MARKET PROFILEPHOENIX, AZ

49.7% MALE 50.3% FEMALE

18-24 y/o 9.79% 45-54 y/o 12.7% 25-34 y/o 13.9% 55-64 y/o 11.1%35-44 y/o 13.3% 65 & older 14.4%

6% ARE AFRICAN AMERICAN. 30% ARE HISPANIC

33.0% OF HOUSEHOLDS EARN > $75,000/YEAR

63% OWN THEIR RESIDENCE WHILE 33% RENT

4,470,538P O P U L A T I O N : 32% OF RESIDENTS ARE COLLEGE GRADUATES

AREA EVENTS & ATTRACTIONS:

Arizona Cardinals | Arizona Diamondbacks | Phoenix Suns | Arizona Coyotes | Phoenix Mercury

Arizona Rattlers | Arizona United SC

Arizona State University | University of Arizona College of Medicine | Arizona Summit Law School

Barrow Neurological Institute | Grand Canyon University | Thunderbird School of Global Management

Arizona Christian University | University of Phoenix | Maricopa County Community College District

Phoenix Art Museum | Arizona Capitol Museum | Pueblo Grande Museum and Cultural Park

Children’s Museum of Phoenix | Arizona Science Center | Agua Fria National Monument

Casa Grande Ruins National Monument | Montezuma’s Castle | Organ Pipe Cactus National Monument

Phoenix Zoo | Phoenix Botanical Gardens | Japanese Friendship Garden | Pueblo Grande Museum

Camelback Mountain | Scottsdale Arabian Horse Show | Gold Rush Days | Matsuri | Pueblo Grande

Indian Market | Christmas Mariachi Fest | Candyland Concert | Arizona State Fair | Cave Creek

Fiesta Dats Rodeo | Phlish Festival | Estrealla War | Tohono O’odham Nation Rodeo

SPORTS:

38% of area homes subscribe to cable. 44% of these households use a DVR.44% of residents are heavy radio listeners. 28% use an online music service.35% of people in the area read a daily newspaper.

COMPETITIVE MEDIA:

HIGHER EDUCATION

SOURCES: SCARBOROUGH USA+ 2015 (Release 1), US Census

| PHOENIX, AZ | lamar.com

COMPETITIVE MEDIA PRESENCEIN THE PHOENIX MARKET

RADIO

79+LOCAL RADIO STATIONS ARE AVAILABLE TO PHOENIX AREA LISTENERS.

11% of Phoenix residents have a satellite radio.

Your target listener must tune in to the exact station your commercial is on and be actively listening at the time your ad plays. Your airport ad is in the sight line of all fliers in yuor area or traveling from out of town.

NEWSPAPER

64%OF PHOENIX AREA RESIDENTS SAY THEY DID NOT READ A NEWSPAPER THIS WEEK.

Among area newspaper readers, 30% are retired, 73% did not graduate from college, and 70% do not have children in their home.

Newspaper readership is steadily declining in favor of up-to-the-minute news sources. Many papers have reduced publishing to a couple times per week. Airport ads reach your target as long as people are flying.

TELEVISION

62%OF PHOENIX HOMES DO NOT SUBSCRIBE TO CABLE TELEVISION.

Of the remaining 38% of households that do get cable, 44% have a DVR, enabling them to skip commercials.

Like radio, your target must be tuned in at the right time, on the right channel, be paying attention, and not choose to fast-forward through your message. Airport ads cannot be turned off. Effective designs are hard to ignore.

AIRPORT ADVERTISINGIS A CONSTANT MEDIA

COMPANION. Airport ads deliver consistent

impressions as trends shift in other forms of advertising.

Airport advertising can compliment, reinforce, and

extend the reach of other ad types in your campaign as

part of a media mix strategy.

| PHOENIX, AZ | lamar.com

| PHOENIX, AZ

ADVERTISING OPPORTUNITIES

Sky Harbor includes three terminals (2, 3, and 4), a consolidated Rental Car Facility and The Sky Train Stations which connect public parking to the Terminal and to the City’s Metro light-rail system.

1 concoursePre/Post security shopping and diningBaggage ClaimTarget: Alaska, Great Lakes, Spirit, Sun Country, United17 gates on one concourse & United’s Red Carpet Club

TERMINAL 3

TERMINAL 4

2 concoursesPre/Post security shopping and diningBaggage ClaimTarget: Delta, Frontier, Hawaiian, Jet Blue16 gates on 2 concourses

7 concoursesPre/Post security shopping and local restaurantsBaggage ClaimTarget Domestic: American Airlines, Southwest, US Airways88 gates on 7 concourses & all US Airways Clubs

TERMINAL 2

MAPPHOENIX SKY HARBOR INTERNATIONAL AIRPORT

MAP

| PHOENIX, AZ | lamar.com

| PHOENIX, AZ

MAP

| PHOENIX, AZ | lamar.com

| PHOENIX, AZ

MAPPHOENIX SKY HARBOR INTERNATIONAL AIRPORT

Calgary, CanadaCancun, MexicoEdmonton, CanadaGuadalajara, MexicoHermosillo, Mexico

Mazatlan, MexicoMexico City, MexicoPuerto Vallarta, MexicoRegina, CanadaSan Jose, Cost Rica

Ixtapa/Zihuatanejo, MexicoKelowna, CanadaLondon, EnglandLos Cabos, MexicoManzanillo, Mexico

Saskatoon, CanadaToronto, CanadaVancouver, CanadaVictoria, CanadaWinnipeg, Canada

Sky Harbor offers more than 80 nonstop destinations in the United States, and 20 nonstop international destinations.