Philippine franchise talk

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10 minute digital trends that offers opportunities for Philippine Retailers. July 25, 2012 at the SMX convention center, Manila, Philippines

Transcript of Philippine franchise talk

Digital Marketing Trends

Thursday, August 2, 2012

„The Great Growling Engine of Change is Technology.‰

Alvin Toffler „Future Shock‰ 1970

Thursday, August 2, 2012

„ #Four Trends In Digital ‰

Thursday, August 2, 2012

Thursday, August 2, 2012

#1.The Heart Of Digital People.Consumers.

Thursday, August 2, 2012

#2.Cross ScreenCulture

Thursday, August 2, 2012

Thursday, August 2, 2012

1 Billion Internet Users in Asia *www.internetworldstats.com

491.4 M Smart Phoneswere sold in 2011 *IDC

(International Data Corporation)

63.6 M Tablets were sold in 2011 *Gartner Report September 2011

Thursday, August 2, 2012

Multiple Devices

The Digital Habit of SoutheastAsian ConsumersNielsen October 2011

Thursday, August 2, 2012

„watching TV different‰

The Digital Habit of SoutheastAsian ConsumersNielsen October 2011

Thursday, August 2, 2012

# Opportunity Knocks

„bus/subway outlets‰

Thursday, August 2, 2012

# Opportunity Knocks

Thursday, August 2, 2012

# Opportunity Knocks

„engagementposts‰

Thursday, August 2, 2012

# Opportunity Knocks

„engagementposts‰

Thursday, August 2, 2012

# Opportunity Knocks

„engagementposts‰

Thursday, August 2, 2012

# Opportunity Knocks

„engagementposts‰

Thursday, August 2, 2012

Thursday, August 2, 2012

# Opportunity Knocks

Screentainment

Thursday, August 2, 2012

#3. Trust in Social

Thursday, August 2, 2012

+75 Trust Social Media as Source Of Information2012 Edelman Annual Global Trust Barometer Survey

64% Filipino Netizens use social media sites to make purchase decisions Nielsen Global Online Survey

April 2010

*70% Trust Consumer Opinions Posted Online *Nielsen Global Trust in Advertising Survey. Q3 2011

Thursday, August 2, 2012

Engage the„Social-Lites‰

# Opportunity Knocks :

Thursday, August 2, 2012

Engage the„Social-Lites‰

# Opportunity Knocks :

Thursday, August 2, 2012

Engage the„Social-Lites‰

# Opportunity Knocks :

Thursday, August 2, 2012

#4.Rise of the Social Swarm

Thursday, August 2, 2012

+174% rise in global social networking audience(vs. +88% total internet) comscore media matrix/March 2007-October 201

Nearly 1 in 5 minutes online is spent on social networkscomscore media matrix/march 2007-October 2011

1/3 of the worldÊs social networkers are in Asia comscore media matrix/October 2011

Thursday, August 2, 2012

Philippines is the 6th mostengaged market comscore media matrix/march 2007-October 2011

Philippines is the Social Networking capital of the world 24/7 Wall Street ; Campaign Asia

People Power 2.0

Thursday, August 2, 2012

Thursday, August 2, 2012

„The Rate of Change isChanging.‰ Albert Einstein

Thursday, August 2, 2012

eduardo.mapa@ph.mediacontacts.com

Thursday, August 2, 2012