PHABLET

XAMXU

NG+

SMART PHONE

TABLET

=

PHABLET

5 ” - 7 ”8 ” - 12 ”

3.5 ” - 4.7 ”

source :

WHY?MORE FUNCTIONAL

3G - 4G’s

BIGGER SCREEN , MORE CONTENTS

CARRY ONE

BIGGER SCREEN

ALL IN ONE

CHEAPER THAN TABLET MID-RANGE PHONE

ENJOY MULTIMEDIA

source :

XAMXU

NG ~175M~175M

~165M~165M

small tablet ( 7”- 8”) phablet (5”- 7”)

source :

“But as devices get bigger, consumers are using them in ways that minimize phablets’ supposed clunkiness. Thanks to Bluetooth

and other wireless devices”— Bob O’Donnell, the founder of Technalysis Research.

source :

Create/Adapt more Responsive App/Web Design

Media Contents on App/Web

How Phablet affects to Developer?

+

+

Reach more Mobile Users+

Must have Mobile sites for Web+

How Phablet affects to Marketing?

“Tablet” VS ”Phablet”

Mid-range affordable Phone

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Digital Streaming, Pay Per View, Television Business on Mobile

ASUS Zenfone 5 (A500KL)

SCREEN : 5” PRICE : 5,XXX BHTSPEC : ☆☆☆☆DISPLAY : ☆☆☆

Mid-range phonesPhablet Android

IPHONE 6 , IPHONE 6+

SCREEN : 4.7” / 5.5” PRICE : 35,XXX-4X,XXX BHT (est.)SPEC : ☆☆☆☆DISPLAY : ☆☆☆☆☆

High-End phonesPhablet iOS

SAMSUNG GALAXY NOTE 4

SCREEN : 5.7” PRICE : 33,XXX BHT (est.) SPEC : ☆☆☆☆☆DISPLAY : ☆☆☆☆☆

High-End phonesPhablet Android