Phablet coming out! Goodbye tiny screen. (Thailand 2014)

11
PHABLET

Transcript of Phablet coming out! Goodbye tiny screen. (Thailand 2014)

Page 1: Phablet coming out! Goodbye tiny screen. (Thailand 2014)

PHABLET

Page 2: Phablet coming out! Goodbye tiny screen. (Thailand 2014)

XAMXU

NG+

SMART PHONE

TABLET

=

PHABLET

5 ” - 7 ”8 ” - 12 ”

3.5 ” - 4.7 ”

Page 4: Phablet coming out! Goodbye tiny screen. (Thailand 2014)

WHY?MORE FUNCTIONAL

3G - 4G’s

BIGGER SCREEN , MORE CONTENTS

CARRY ONE

BIGGER SCREEN

ALL IN ONE

CHEAPER THAN TABLET MID-RANGE PHONE

ENJOY MULTIMEDIA

Page 5: Phablet coming out! Goodbye tiny screen. (Thailand 2014)

source :

XAMXU

NG ~175M~175M

~165M~165M

small tablet ( 7”- 8”) phablet (5”- 7”)

Page 6: Phablet coming out! Goodbye tiny screen. (Thailand 2014)

source :

“But as devices get bigger, consumers are using them in ways that minimize phablets’ supposed clunkiness. Thanks to Bluetooth

and other wireless devices”— Bob O’Donnell, the founder of Technalysis Research.

Page 8: Phablet coming out! Goodbye tiny screen. (Thailand 2014)

Create/Adapt more Responsive App/Web Design

Media Contents on App/Web

How Phablet affects to Developer?

+

+

Reach more Mobile Users+

Must have Mobile sites for Web+

How Phablet affects to Marketing?

“Tablet” VS ”Phablet”

Mid-range affordable Phone

+

Digital Streaming, Pay Per View, Television Business on Mobile

Page 9: Phablet coming out! Goodbye tiny screen. (Thailand 2014)

ASUS Zenfone 5 (A500KL)

SCREEN : 5” PRICE : 5,XXX BHTSPEC : ☆☆☆☆DISPLAY : ☆☆☆

Mid-range phonesPhablet Android

Page 10: Phablet coming out! Goodbye tiny screen. (Thailand 2014)

IPHONE 6 , IPHONE 6+

SCREEN : 4.7” / 5.5” PRICE : 35,XXX-4X,XXX BHT (est.)SPEC : ☆☆☆☆DISPLAY : ☆☆☆☆☆

High-End phonesPhablet iOS

Page 11: Phablet coming out! Goodbye tiny screen. (Thailand 2014)

SAMSUNG GALAXY NOTE 4

SCREEN : 5.7” PRICE : 33,XXX BHT (est.) SPEC : ☆☆☆☆☆DISPLAY : ☆☆☆☆☆

High-End phonesPhablet Android