THE NE XT WAVE IN VERTICAL INTEGRATIONDIGIDAY RETAIL SUMMIT

DIGIDAY RE TAIL SUMMITTHE NE XT WAVE IN VERTICAL INTEGRATION

ETHAN SONG CEO

HICHAM RATNANICOO

—2

FRANK & OAK WAS FOUNDED BY 2 HIGH SCHOOL FRIENDS WITH THE GOAL OF CREATING A GLOBAL BRAND FOR THE INTERNET GENERATION.

DIGIDAY RE TAIL SUMMITTHE NE XT WAVE IN VERTICAL INTEGRATION

VALUE DRIVEN

SELF-DEFINED

CHANGE THE WORLD

—3

FRANK & OAK WAS CREATED FOR THE 18-35 MAN: IDEALISTIC, SOCIAL & WITH A DESIRE FOR IMPROVEMENT. SHIPPING 35 000 ORDERS A MONTH.

DIGIDAY RE TAIL SUMMITTHE NE XT WAVE IN VERTICAL INTEGRATION

CONSUMER BRAND 1.0Brands are sold through department stores. Brands don’t have a direct link to customers. Stores don’t own their products.

CONSUMER BRAND 2.0Vertically integrated retailers get the product to market faster and at more competitive prices.

CONSUMER BRAND 3.0Leverage technology to integrate the entire customer lifecycle across multiple touch-points.

—4

THE HISTORY OF RETAIL AND THE NEXT WAVE OF VERTICAL INTEGRATION.

DIGIDAY RE TAIL SUMMITTHE NE XT WAVE IN VERTICAL INTEGRATION

Accelerators:eCommerce & Mobile

Brick & MortarSocial & Community

Products Experience

Content

—5

THE NEXT WAVE OF INTEGRATION IN FASHION AND CONSUMER RETAIL IS ABOUT CLOSING THE LOOP.

DIGIDAY RE TAIL SUMMITTHE NE XT WAVE IN VERTICAL INTEGRATION

BRING YOUR CUSTOMER INTO THE BUILDING OF THE BRAND & PRODUCTS. THE BRAND IS THEIRS.

—6

DIGIDAY RE TAIL SUMMITTHE NE XT WAVE IN VERTICAL INTEGRATION

—7

PERSONALIZED EXPERIENCE: THE ABILITY TO CREATE A UNIQUE EXPERIENCE AND BRAND AFFINITY WITH DIFFERENT SEGMENTS OF CUSTOMERS.

DIGIDAY RE TAIL SUMMITTHE NE XT WAVE IN VERTICAL INTEGRATION

—8

CONTEXTUALIZE THE BRAND VALUES AND PRODUCTS THROUGH ENGAGING CONTENT & AESTHETIC THAT INFORMS AND EDUCATES.

DIGIDAY RE TAIL SUMMITTHE NE XT WAVE IN VERTICAL INTEGRATION

—9

INTEGRATING CONTENT WITHIN THE ENTIRE EXPERIENCE AND NOT AS AN INDEPENDENT CHANNEL. SHOPPING AND CONTENT AS ONE.

DIGIDAY RE TAIL SUMMITTHE NE XT WAVE IN VERTICAL INTEGRATION

—10

MOBILE IS THE LINK BETWEEN THE REAL WORLD AND THE DIGITAL WORLD. WE LIVE IN A MULTI-TOUCH POINT ENVIRONMENT.

ETHAN SONGETHAN@FRANKANDOAK.COM

@mrethansong

THANK YOU