M2...personalized shopping experiences at every touch point, across every device. A powerful...

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M2 USER’S GUIDE Guide on installing Nosto’s extension on Magento 2

Transcript of M2...personalized shopping experiences at every touch point, across every device. A powerful...

Page 1: M2...personalized shopping experiences at every touch point, across every device. A powerful personalization platform designed for ease of use, Nosto empowers retailers to build, launch

M2USER’S GUIDE

Guide on installing Nosto’s extension on Magento 2

Page 2: M2...personalized shopping experiences at every touch point, across every device. A powerful personalization platform designed for ease of use, Nosto empowers retailers to build, launch

CONTENTS

INTRODUCTION .........................................3

INSTALLING A NOSTO ACCOUNT ..................4

CONFIGURING NOSTO FOR MAGENTO 2 .......7

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INTRODUCTION

Nosto analyzes hundreds of thousands of data points across your store in real-

time, to help you go beyond the numbers and see the individual. Designed for ease

of use, Nosto enables marketers to build, launch and optimize powerful 1:1

multi-channel marketing campaigns without the need for dedicated IT resources.

Nosto’s patented technology combines proprietary algorithms and big data

analytics to automatically predict the best products and offers for each individual

customer based on a moment-by-moment analysis of their unique user behavior.

This increases both CLV and online revenue!

USE NOSTO TO...

ATTRACT Drive qualified traffic to your store through Nosto’s Personalized Facebook and Instagram Ads. Nosto allows you to

easily target your ideal customers for optimal performance and a higher ROAS.

CONVERT Inspire visitors with highly relevant products and promotions. Nosto’s Onsite Product Recommendations and Onsite

Pop-ups guarantee a unique customer experience for each individual shopper ensuring you maximize conversion at every

touch point.

RETAIN Create loyal customers and inspire repeat visits by retargeting customers with items they’re most interested in.

Enable Nosto’s Personalized Emails and Facebook and Instagram Retargeting tools.

OPTIMIZE Keep tabs on your campaign performance in real-time and optimize on the fly.

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INSTALLING A NOSTO ACCOUNT

After installing the Nosto extension for Magento 2 you will find the “Nosto

Dashboard” under “Marketing” in Magento’s store admin (image 1).

IMAGE 1. Accessing Nosto Dashboard through navigation.

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When you open the Nosto Dasbhoard without a Nosto account you will see an

installation screen (image 2).

IMAGE 2. Nosto installation screen.

On the installation screen you can either install a new Nosto account by clicking

“Get Started” or connect with an existing Nosto account if you already have

one. The installation wizard will guide you through the steps of completing your

installation.

After you have connected either your newly created or existing Nosto account

with Magento 2, Nosto is operational. In order to start displaying product

recommendations in your store you still need to enable the recommendations

from the Nosto admin (image 3). You can access Nosto admin from the “Nosto

Dashboard” by clicking “Go to Nosto Admin” link (image 4).

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IMAGE 3. Enabling product recommendations.

IMAGE 4. Go to Nosto Admin.

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CONFIGURING NOSTO FOR MAGENTO 2

In most cases you don’t need to adjust the settings of Nosto’s Magento 2

extension. However, if you want to for example to change the image version that

is used for product recommendations or enable / disable some Nosto features

you can do it from the Nosto extension settings under Store Configuration

Services Nosto (images 5 and 6).

IMAGE 5. Store configuration.

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IMAGE 6. Nosto settings.

Want to learn more about Nosto for Magento? Read more here.

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SUPERCHARGE YOUR MAGENTO STORE WITH NOSTO

Nosto enables online retailers to deliver their customers

personalized shopping experiences at every touch point,

across every device. A powerful personalization platform

designed for ease of use, Nosto empowers retailers to build,

launch and optimize 1:1 multichannel marketing campaigns

without the need for dedicated IT resources.

Leading retail brands in over 100 countries use Nosto to

grow their business and delight their customers. Nosto

supports its retailers from its offices in Helsinki, Berlin,

Stockholm, London and New York.

Request a demo

Try Nosto for free for 14 days