Post on 26-Jan-2015
description
897-68 Arabnet 2014 | Workshop Document Ref. Arabnet Presentation, 4 March 2014
Hello!Personalize your journey
Personalize your journey slide 2 of 19
Who are we?
And I’m Magali!
Hello! I’m Sarah!
Personalize your journey slide 3 of 19
Why are we here?
Personalize your journey slide 4 of 19
We are here today to
* aerobics for the mind* push our boundaries* think outside the box* talk and experiment “personalization”* build scenarios
and fly spaceships if we want to!
Personalize your journey slide 5 of 19
So what is “personalization”?per·son·al·ize
Web personalization enables the dynamic insertion, customization or suggestion of content in any format that is relevant to the individual user, based on the user’s implicit behaviour and preferences, and explicitly given details. e.g. user profiling, collaborative filtering, data analysis
Personalization is the process of tailoring content in any format to the individual user.
Personalize your journey slide 6 of 19
Customization vs. personalization
You explicitly specify what you want. It gives explicit user control.
Customization is at a generic “feature” level, where you see/hide etc what you want.
Personalization uses implicit interests and learns what you like from your actions.
Personalization is at the data/content served level.
Personalize your journey slide 7 of 19
Personalization is the future!
“You want to go where everybody knows your name.”
Personalize your journey slide 8 of 19
WE ARE IN THE FUTURE, LET YOUR IMAGINATION GO!
THINK STRATEGICALLY AND AHEAD OF THE CURVE
LET YOUR MANTRA BE: HOW TO BEST PERSONALIZE A JOURNEY?
Personalize your journey slide 9 of 19
Let the game begin!
Let’s start by getting in teams of 3
Personalize your journey slide 10 of 19
Let’s avoid ...
Apple/ Steve Jobs
Using phones &
tablets
I cannot think of
anything I don’t know what to do
Jackie Chamoun
Going to the web
Mark Zuckerberg
Personalize your journey slide 11 of 19
Step 1: pick a service cardEach team selects a service from the box
< 5 min
Personalize your journey slide 12 of 19
Step 2: take the service to the futureEach team re-imagines how the service will exist
Remember:
* medium/interface* personnel* logistics* services provided
10 min
Personalize your journey slide 13 of 19
Step 3: pick a character cardEach team selects a character from the box
< 5 min
Personalize your journey slide 14 of 19
Step 4: build your characterWho will it be?
Criteria to keep in mind:
* character psychology* behavior* cultural background* habits/lifestyle* preferences/taste
10 min
Personalize your journey slide 15 of 19
service
Create the surface of interaction between the 2 elements.Sparks, insights, ideas, etc
character+
Step 5: ideation & brainstorming
5 min
Personalize your journey slide 16 of 19
Step 6: storyboarding
Identify the reference occasion in which the interaction is happening
Pinpoint how the pattern habits of your character change your service
Show how the service is personalized according to the preferences of the character
What would happen to the story, had it been your neighbour’s character?
1 32 4
Create a scenario where the service is personalized according to your character’s preferences.
15 min
Personalize your journey slide 17 of 19
Let’s act it out, let’s discuss!
Personalize your journey slide 18 of 19
What have you learnt today?Pushing experiences an extra mile.
Thank you!this was Personalize your journey897-68 Arabnet 2014 | Workshop Document Ref. Arabnet Presentation, 4 March 2014
© 2014 PenguinCube sal. All rights reserved. All concepts, graphics, and ideas appearing in this presentation are the exclusive property and original creation of PenguinCube sal. Any reproduction or representation in full or in part of any of the items is strictly prohibited without the prior written approval of PenguinCube sal.