PERSONALISE

PROSPER&

walter.vanderscheer@copernica.comwww.copernica.com@wvanderscheer

pk.vaish@copernica.comwww.copernica.com@copernicauk

COPERNICA• Multi-channel Marketing Automation Software• 3500 users across many industry sectors• 300 partners across Europe• Largest marketing automation software provider in Europe

HAVE WE COME SO FAR?

• Highly targeted• To someone known• About something relevant

HAVE WE COME SO FAR?

HAVE WE COME SO FAR?

• Anticipated• Personal• Important• Valuable • Looked forward to!

Spray & PrayIS NOT AN ACCEPTABLE STRATEGY

WHY IS RELEVANCE IMPORTANT?

WHY IRRELEVANCE IS A PROBLEMReasons why people unsubscribe from emails

Source: Copernica Email Summit 2013

UNDERSTAND YOUR CUSTOMER LIFECYCLE

LEAD SCORING

FIRST THINGS FIRST…

Get your metrics right:

‘Marketing needs to make a measurable impact on revenue growth’

Case Study: MAN UTD SOCCER SCHOOLS

• MUSS operated by Nike as part of the long term merchandising agreement with MUFC

• Nike uses MUSS to promote the MUFC brand globally through football experiences• Reaching hundreds of thousands of children and parents in every part of the world

• International audience

• High order value

• Long customer lifecycle

• Complicated buying process

• High abandonment rates

• Huge administration overhead

Case Study: MAN UTD SOCCER SCHOOLS

Data = Personalise

CREATING PROFILES:

What do we know?

?

CREATING PROFILES:

What could we know?

CAPTURE DATA

• Parents or Guardian details• Child details – name, age, gender, medical details• Person transacting• Products viewed / booked • Payment options• Deposits and balance payments

TRANSLATE DATA INTO

Personalised Content

• Offers• Incentives• Calls-to-action• Images• Links• Recommendations• Landing pages

RELEVANT CAMPAIGNS HAVE…

50% HIGHER CLICK THROUGH RATES

&30% HIGHER OPEN RATES

Highly personalised newsletters

Relevant offer emails

Brochure requests

Stepped cart abandonment emails

Triggered thank you and cancellation

emails

ENGAGE AND NURTURE EVERY

Prospect and CustomerChase up payments

Sell extras

Pre-stay emails

Review your experience

EMAIL EXAMPLE

Image specific

Temp based

Promotional

Offers

AUTOMATED EMAILS

The Result…

• Open rate 8% • Conversion rate tripled• Reduced costs

I haven’t got time!

• Automation is the key• Use the data to trigger these campaigns• Sends one to one emails at the right time• Gives you more time to focus on the things that matter

RECAP….The most complete marketing software for automated campaigns with email, webpages, SMS, Social Media, opinion gathering and print.

• One platform for multi-channel campaigns

• User-friendly interface

• Data management tools

• Elaborate campaign statistics and testing options

• Links to external systems (SOAP)

HOW MUCH DOES

It Cost?• Single user license only £160 per month• Volume based email bundles• Free for the first three months• Free training support• Advanced certification program

THANK YOU….

walter.vanderscheer@copernica.comwww.copernica.com@wvanderscheer

pk.vaish@copernica.comwww.copernica.com@copernicauk

Any questions?VISIT US AT STAND

C10!