Post on 27-Jan-2015
description
Personal Branding Using Social Media
It can help you land a job.
(Trust me. I know.)
A presentaBon for the Sol Price School of Public Policy
Graduate Policy AdministraBon Community University of Southern California
Colleen Dilenschneider 29 March 2012
Hello. My name is Colleen and I love social media (Hello, Colleen)
• I work for IMPACTS – We provide predicBve technology to commercial, government and
nonprofit clients using advanced market research techniques
• Museums are kind of my thing – I’m a nerd
• Here are some of the organizaBons I’m helping out: – European Union Cultural ConsorBum – Monterey Bay Aquarium – California Academy of Sciences – Exploratorium – NaBonal Aquarium -‐ BalBmore & DC – Tennessee Aquarium – Shedd Aquarium – Carnegie Science Center
Once upon a Bme, I started a blog… www.colleendilen.com
Involvement on social media establishes experBse Or, “my story in social media baby steps”
Know Your Own Bone
Podcasts
Webinars and wriBngs
Conferences
Super awesome job that I totally love!
Social Media: Blogging, tweeBng, LinkedIn
People are looking for you on the web And they are looking for job candidates in general on social media
Data from MDG AdverBsing
Help people find you Because they are using social media to screen you anyway
Data from Reppler & Lab42
Obligatory “5 Ways to Never Get Hired” slide As a general life rule, being obnoxious will hurt your personal brand
• Digital dirt – Take the pictures down. We don’t want to see that.
• Terrible troll – TMI? Yes. Please stop.
• Big mouth – Don’t trash your employer or reveal company secrets. – Also, don’t lie about your qualificaBons. Anywhere.
• Copious contacts and comments – Quality of buddies > quanBty of buddies (especially if they’re bots, use profanity, or post naked pictures)
• NegaBve Ned/Nancy – Don’t be a hater.
With help from mindflash.com
Data from Reppler & Lab42
Data from Reppler & Lab42
“But I don’t have Bme to blog” Cool. You don’t have to blog.
Choose from social media outlets that work best for you. You do not need to do it all (that would be a waste of Bme). There are hundreds of social media plaiorms. I use these five the most for my own brand (YouTube, Google+, Flickr and MySpace are also popular)
Regardless of which pla1orms you choose, here’s what you need to know…
The Personal Branding Manifesto The big ideas….
1. Google yourself 2. Post professional content on open plaiorms 3. Become Expert 4. Build a “Tribe” 5. Maintenance control 6. Manage privacy senngs
The Personal Branding Manifesto: 1) Thou shalt Google thyself at least once a month
Google yourself so you know what recruiters see when they search for you
• 200,000+ people on LinkedIn have the same name as someone on the FBI’s top-‐ten most wanted list* – Popular name? Google your name + something obvious that sets you
apart (USC, for instance)
• Google changed their search algorithm in January of 2012, so if you haven’t checked since then…
• Google+ will show up unless…
CareerEnlightenment.com
The Personal Branding Manifesto: 2) Thou shalt produce professional content on open plaiorms
The goal: Make informaBon about you, your interests, and your achievements accessible and front-‐and-‐center in searches
• Open plaiorms show up on Google search results – (Websites, online publicaBons, Twiqer, Google+, public Facebook
pages, blogs, Pinterest, MySpace, Forums)
• Facebook is a “closed” plaiorm if you adjust privacy senngs
The Personal Branding Manifesto: 3) Thou shalt pick an interest and become “expert” online
(or at least thoughiul)
Decide your interests and become “expert” in those topics by joining conversaBons on social media • Post about it on a blog (your own or write a guest post) • Tweet informaBon-‐share on the topic • Share it on Facebook (if you’re friends with professional folks) • Post an arBcle on LinkedIn (or, beqer yet, put your blog feed on LinkedIn) • Make a video about it (if you’re the creaBve type)
For the advanced: • Answer quesBons about it on Quora • Get quoted in media by signing up for HARO
STOP! Don’t do this: (Okay? Okay.)
The Personal Branding Manifesto: 4) Thou shalt build a “tribe”
“People who have something to say or want to create change need a tribe” – Seth Godin
• Genng the word out = easy Genng people to care = not so easy
• Be anBcipated, personal, and relevant • What problem do you solve? Seek out people who are
looking for your “answer.” Find the people who need you. – Become something that people CHOOSE to talk about. – WOM will bring you aqenBon.
The Bass Model This is true for all brand reputaBons-‐ even your own
“Q” -‐ the coefficient of imitaBon -‐ has a value 12.85x greater than that of “P” -‐ the coefficient of innovaBon. This is criBcally important to understand as there is no amount of adverBsing or other forms of “P” that will overcome a deficiency of earned media (i.e.-‐ “Q”)
The Personal Branding Manifesto: 5) I will not jump on social sites that I cannot maintain
• Don’t start it (or be sure to hide it) if you cannot maintain it
The Personal Branding Manifesto: 6) Privacy senngs are no match for me
Edit your Facebook privacy senngs, please • Too much looks like you aren’t enBrely professional • An all-‐professional account may look like you aren’t
social and may make folks think you’ll be a bad fit – Don’t worry if you are findable. Big on branding? BE findable.
• Privacy senngs on Facebook are the norm, but not default. Use them. Read up on them.
The Personal Branding Manifesto Summary & silliness
1. Google yourself 2. Post professional content on open plaiorms 3. Become Expert 4. Build a “Tribe” 5. Maintenance control 6. Manage Privacy senngs
Genng Pro-‐acBve with EffecBve social Technologies Means Possibility!
Social media creates a conBnuous cycle …that will benefit you and your career (also, there will be world peace)
Talk about what you love.
If you talk about what you love, you’ll stand
out.
If you stand out, you’ll become expert
If you become
expert, you’ll be hired/rewarded
If you’re rewarded, you’ll keep doing what you love
Contact, connect, pin, or follow me!
Know Your Own Bone colleendilen.com
@cdilly twiqer.com/cdilly
facebook.com/colleendilen
linkedin.com/in/ colleendilenschneider
cdilenschneider@ impactsresearch.com
pinterest.com/colleendilen