Personal Branding

Define Yourself for Today’s Dynamic Workplace

Presenters

Leah MacVie

• Instructional Designer, Canisius College

• blogger, photographer, educationist

www.leahmacvie.com

Tom Peters

• VP/Associate Creative

Director, Travers Collins

http://www.traverscollins.com

ABOUT THIS PRESENTATION

A personal branding sampling.

Leading Two Lives

Amber Case• Human Cyborgs

Two lives:• Real,• Virtual-

• Lives on without us.

Digital Dress Up

• Our virtual selves have their own persona and their own style.

Today’s Outline

• What represents you?• Your Personal Press Kit• Your Social Media

WHAT REPRESENTS YOU?Your colors, your logo, your e-mail.

Creating an Identity

• Products represent us, too.• E-mail address,• Resume,• Social media,• Web site.

You are more than black text

on a white page.

Color Scheme

• What are your colors?

• Don’t have a color scheme?• Start with the things

you love!• www.colourlovers.com

Your Logo

• A simple, flexible design.

• Should do the talking for you.

• Don’t have a logo?• Hire someone!

Your E-mail

YOUR PERSONAL PRESS KITDefine who you are to employers.

The Folder

• Plenty of options to choose from!

• 2 pockets, business card slot, CD slot optional, logo on the front.

Letterhead

• Print your own.• Be choosy about

your cardstock.• Logo, name,

address, e-mail, phone number.

Press Release

• Tell your story with:• Qualifications,• Services,• What you can do for

them.

• Logo, name, address, e-mail, phone number.

Resume

• Impress:• Work experience,• Volunteering, • Career successes, • Skills, • Personality traits.

• Logo, name, address, e-mail, phone number.

Curriculum Vitae

• Impress:• Academic,

• Teaching,• Learning,

• Publications,• Awards.

• Logo, name, address, e-mail, phone number.

Networking Card

• A must have!• Like a mini resume.• Logo, name, e-mail,

what you do, social media links.

A Photo

• Consider including a photo.

• Nice, casual shots work best.

• Helps employers put a face with the skills.

DVD or Flash Drive

• Logo on the front, • Documents,

articles, anything you’ve produced.

• www.pexagontech.com

YOUR WEB SITEYour virtual press kit.

For More Info

• Your Web site should house more information about you.

• Purchase a domain name,

• Include a photo.

Pages

• Pages:• About,• Resume,• Education,• Instruction,• Testimonials,• Work produced.

YOUR SOCIAL MEDIABranding your virtual networking spaces.

Blogging

• Make it pretty,• Set a schedule,• Streamline your

workflow,• Offer more options

to connect,• Build your

followers.

Facebook

• Make it pretty,• Focus your posts,• Create groups to

filter content,• Engage followers

through Q+A,• Is your social media

connected?

Twitter

• Make it pretty,• Focus your tweets,• Seek out new

clients, • Solve problems,• Drive discussions,• Stay on top of

trends.

LinkedIn

• Make it neat,• Complete your

profile,• Participate in

groups.

Help!

• Don’t be afraid to ask for help.• www.elance.com

• Design,• Social media development and

management,• Virtual assistants.

Carve your niche, then own it!

Leah MacVie Tom Peters

tpeters@traverscollins.com

www.traverscollins.comleah@leahmacvie.comwww.leahmacvie.com

@leahmacvie/leah.macvie/in/leahmacvie