Personal Branding ONLINE: Who are you?

April 10, 2023 Masterclass Online Personal Branding1

Masterclass ONLINE personal branding – who are you? Kirsten Jassies Blogtoday.nl @kirst_enj

Jantine Vaartjes April and May @aprilandmay

April 10, 2023 2

Who am I?

Even a OS system is a personal brand in the movie HER

Inspiring peoplePeople who have made online brands of

themselves: a designer, a fashionblogger, a marketer and a photographer

04/10/2023 Zo word je een fashionblogger5

Tina Roth Eisenberg – Swissmiss Creative Mornings – Teux Deux - Tattly

04/10/2023 Zo word je een fashionblogger6

Neginmirsalehi.com

100.000 unique visitorsI p/m 600.000 pageviews p/m 60.000 Facebook fans | 1 million Instagram followers | Engagement: average 30.000 likes and 300 reactions on an Instagram photo

WHY brand yourself?

Happy with the results? Remember: you will be googled!YOU can determine what the Google results are on your name by starting to create content on a blog, your own blog or on important social channels like LinkedIn and Twitter.

SO… GOOGLE your name …

Social influencers

April 10, 2023 Advertising through Social Influence14

Using influencers really works.… (if brand & blog/ger match)

The ways to go out there and show yourself

A personal blog or blogging for other blogs - LinkedIn (+Behance) - Twitter - Facebook profile and page - Instagram - Pinterest -

Youtube - Google+ - Slideshare

YOUR online identity

A BLOG: you need it!(10 steps to start and keep up)

1 What is your passion?

2 Name giving

Choose a name for your blog and also register this

name on all social platforms.

3 Choose a platform like Tumblr, Blogger of Wordpress

4 Think of original categories and returning subjects

5 Make sure there are SHARE buttons on every post and page

6 Promote your blogposts through your social channels

7 Are you vlogging yet?

8 Networking: make (online friends) help eachother, visit events

9 Write guestposts for big blogs or get some guestbloggers for your own site

10 Join a network

SOCIAL CHANNELS

InstagramOver 150 million users, 65% of all US brands are here like ASOS, BMW, Anthropologie, Tiffany & Co. Brands pay large Instagrammers like Negin Mirsalehi (Gigi New York) and Beyonce (Pepsi).

PinterestOnline content discovery platform with over 100 million users. 80% of the images get repinned. It will be the biggest search engine under women.

• 227 million users• Complete your profile 100%• No more businesscards nescessary

when you have LinkedIn• Finding personnel or a job• Join groups, follow companies• Make sure you have the perfect headline

(4 the job you WANT) and introduction• Give endorsements then you will receive

them back• Ask for recommendations• Start discussions

LinkedInNetwork since 2003 for professionals where you can brand your career, engage with other professionals and get in touch with companies

- 6,8 million active Facebook accounts in NL- It’s all about engagement and interaction- Video’s and pics lead to the most likes and shares while text teasers with links lead to traffic to your site- The average post cycle is 3 hours. Succesful posts can live up to 9 hours and an extraordinary one can last for 12 hours- The Edgerank determines what posts you see in your timeline- Most influencers have a facebookpage. Of all social channels, this one still leads the most traffic to their websites/blogs- Facebook Insights give you deep insights in your fans age, demographics and interests - Facebook open search is every interesting, try it!- Facebook advertising works, but you pay between 10 and 70 cents per new fan

FacebookBiggest network for friends. Owner of Instagram. Youth is abandoning Facebook, stepping over to Snapchat and Instagram. But still the biggest in the world.

• 240 million active twitter users worldwide• All about 140 signs, #hashtags, retweets and @mentions • Real time• Best platform for breaking news• Big brands use it for webcare• Most influencers use twitter for conversations and to get in contact with brands and followers•Advertising possibilities still in early stages

TwitterA micro-blogging platform

.GOOGLE +Tech people are here. You should be here. Goolge demands it of you and your brand. Claim your authorship!

YOUTUBE Youtube and videos are booming. Youtube is used like google. Some youtubers can live off their creators job like gamer Pewdiepie. Monthly over 1 billion unique visitors.

Mobile changes SOCIAL

Different kind of blogs/platforms (Medium, Ghost, Svbtle, Flipboard, Storehouse)

Creating content is easier than ever and will be even easier in the future Some social channels die, some new ones arise

Content will come to you instead of you searching in different places Smarter techniques (your phone is your identity &you carry it everywhere)

Being offline will be harder

Trends in online profiles

Questions? Contact me! Justk.nl @kirst_enj

Personal Branding ONLINE: Who are you?

Career

Transcript of Personal Branding ONLINE: Who are you?

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