Personal Branding in a Digital World: Online Reputation Managment
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Transcript of Personal Branding in a Digital World: Online Reputation Managment
| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1
Personal Branding in a Digital World:
Online Reputation Management
Kristina M. Smith Business Building Breakfast 2016
How to Understand Your Digital Footprint
Why an Online Presence is No Longer Optional How to Take Digital Inventory
Unifying Your Message On and Offline Defining Your Personal Brand Message
Leveraging Online Platforms as Branding Tools
| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1
I fir%ly believe that ever/ person, brand or company
has a stor/ to tell.
My specialt/ is helping cor;orations, small business
owners and ent>epreneurs develop digital
communications and marketing st>ategies that tell
their stories in a mag@etically authentic way.
| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1
About Me
| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1
“
A "passive digital footprint" is a data trail you unintentionally leave online.
An "active digital footprint" includes data that you intentionally submit online.
Everyone who uses the internet has one.
More than
one third Of employers say they are less likely
to interview job candidates if they are unable to find
information about that person
| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1
| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1
80% of employers Google job seekers
before inviting them into an interview
| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1
If doesn’t know you exist chances are 48% of your potential
clients don’t either
If you are not building your online reputation, it is being built for you.
| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1
Google your name
Check social media settings
Set up Google alerts
Step 1. Take Digital Inventory
| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1
Step 2. Align Your Offline and Online Branding
Does what people read and see about you online match what they see in
person?
| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1
| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1
Step 3. Define Your Brand
| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1
Step 4. Leverage Online Platforms
Take Control of Your Online Presence by Building Content
LinkedIn Personal Website YouTube Twitter Blogs
| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1
Linking content will boost SEO results
| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1
Draw your audience to you through multiple mediums
GREAT CONTENT NEEDS AN EVEN GREATER PROMOTIONAL STRATEGY
Key Takeaways Digital is no longer optional. Everyone who uses the internet has a digital footprint. If you don’t create your online presence, it will be created for you. Content creation is the best way to build your online presence. Lack of an online presence can be just as harmful as a poor online presence.
| S e e S o m e t h i n g Y o u L i k e ? T w e e t a b o u t i t . @ K r i s t i n a M S m i t h 1