Personal Branding, more important than ever - Kongossa Web Series - 2013-09-21

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You may think that personal branding is not for you? Why would you care about your own branding, you aren't an actor nor the singer of an international rock band, no? In those days where everyone has the power to stand out more easily, share more quickly, and grow their network like never before, it's more important than ever to think about yourself as a brand. Of course, it's not about going as far as your favorite soft drink brand, but we'll explore together the what, why, who, and how of personal branding.

Transcript of Personal Branding, more important than ever - Kongossa Web Series - 2013-09-21

personal branding

Frédéric Harper

@fharperhttp://outofcomfortzone.net

Senior Technical Evangelist @ Mozilla

Kongossa Web Series – 2013-09-21

not a personal branding guru

is branding important?

can you recognize this brand?

can you recognize this brand?

can you recognize this brand?

what

the goal is the same

http://en.wikipedia.org/wiki/Personal_branding

personal branding

Personal branding is, for some people,

a description of the process whereby

people and their careers are marked as

brands.

it’s about you

who you are

who you wants to be

how you wants to be seen

what you know

what you are doing

what you did

your tribe

what you like

it‘s about everything that defines you

why

is personal branding important?

it’s important

it’s critical

it‘s not about being that rock star

it‘s for everyone

you aren’t indispensable

new opportunities ahead

you deserve to be successful

a personal story

a personal story - to infinity and beyond

how

define your brand

define your goal

who are you

who do you want to be

be authentic

how you do want people to define you

do epic shit

do what you love

make it art

make your own rules

the secret ingredient

get visibility

start a blog

be on social media

if you aren’t on Google…

speak at conferences

create something

network

so...

you are the expert

leave your mark on everything you do

now is too late

must readThe Flinch

Julien Smith

Creative Commons images Slide 2: http://j.mp/1gFdB5r Slide 3: http://j.mp/16ixYzr Slide 4: http://j.mp/15bsJYr Slide 5: http://j.mp/15btwZt Slide 6: http://j.mp/16MtAgq Slide 7: http://j.mp/16MtuoV Slide 8: http://j.mp/1gFcgLR Slide 10: http://j.mp/15FWL4I Slide 11: http://j.mp/18fKAMq Slide 12: http://j.mp/18D5cQZ Slide 13: http://j.mp/15bHwx0 Slide 14: http://j.mp/1ettfE0 Slide 15: http://j.mp/1fez2w5 Slide 16: http://j.mp/1dvpACI Slide 17: http://j.mp/15aoQTE Slide 18: http://j.mp/1a9QDlh

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Frédéric Harper

fharper@oocz.net@fharper

http://outofcomfortzone.net