PERSONAL BRANDING LUNCH & LEARN with KRISTIN BATTISTA-FRAZEE, MSW

ABOUT THE NETWORKThe Network for Social Work Management is a professional, international organization focused on strengthening and advancing social work management within health and human services.

Our Mission

As a group, we work together to develop and create a future in which all social organizations across the U.S. and overseas can become purposed, high performing systems of service and influence. The goal of the Network is to bring together prominent managers and leaders, aspiring managers, and students within the field to share ideas and discuss challenges to enhance their skills.

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YOUR CAREER

Join a community of like-

minded managers

Be mentored by top leadership

experts

Access the latest professional

development and training

opportunities

Hello…..

Kristin Battista-Frazee, MSW

Marketing consultant, social worker, author/writer

Personal Brand Is What Makes You. You.

Everyone has a brand,

whether you realize it or

not. You need to

cultivate and shape it.

Personal vs. Organizational Brand

Personal Brand = is an individual and who you

are as a person.

Organizational Brand = is a product or service

created by marketing campaigns.

Both are about:

• The Who

• What’s Done and Delivered

Oprah Winfrey

Serves Humanity.

Groundbreaker.

Inspirational.

Target

Expect More. Pay Less.

Cheap Chic.

Tar-jea.

Getting To

Know You.

What Every Brand Needs to Discover

I’m

listening! Strengths and Challenges

Passions

Personality

Values

Key Questions to Answer

What are your goals?

Who is your audience?

Who is your competition and how

are you different?

What problem are you addressing

for your audience?

Say What You Need to Say

Value proposition

Position statement

Personal brand statement

Value Proposition

Creating independence for

people with supportive housing

solutions.

Position Statement

Creative problem solving with in-

depth knowledge of supportive

housing programs (positioning) to

move clients in need to

independence.

Personal Brand Statement

I am a passionate housing

expert (what you’re good at) who

works with people with serious

mental illnesses (who you work

with) to offer the best supportive

housing solutions (what you do).

Anatomy of an Elevator Pitch

Culmination of Your Brand

Discovery

Craft

Prepare- Write/Practice

Aloud

Hello, I’m Kristin and I work at ABC agency. I’m president of XYZ group. (who you are) I provide counseling and case management services to GLBT youth with HIV. (what you do) My focus is to set up healthcare services for teens with HIV and also provide therapy and support to those with a new diagnosis. (expertise) I recently worked on a task force with other top GLBT coalitions which passed legislation for more healthcare funding for people living with HIV. (success)

Sample Elevator Pitch

I dream about telling

my story.

Telling Your Story

Pros and cons

Incorporate your values

Communicate strengths

How it impacts your work

Tools of Telling

Website

Social

Media

Blog

Video

Pictures

Presenting

Keep Your Audience, Goals and Values in Mind

Promote Your Brand

Get Out There!

o Engage with like-minded

professionals

o Seek mentors

o Be authentic

Leverage Good Content

o Highlight your strengths

o Tied to your values

Advice:

Just Think

Before You

Tweet or Post

Advice:

Credibility is

Everything

Are You a Social Media Introvert?

• Post about issues you care about.

• Pictures/videos speaks volumes.

• Follow and like people and organizations that share your values.

• Find influencers and your target audience.

• If you don’t feel like engaging online some days, that’s okay.

Strike a Pose

How you look when you

enter a room makes a big

statement.

Impact of Organizational Brand

• Recruit Employees

• Leverage employees as brand ambassadors

• Negotiate around your employers brand

Specific Questions

1. What are best practices for social workers to promote their skill sets using platforms such as LinkedIn?

2. What do you recommend we offer social work students and emerging professional in the field about how to brand themselves (especially when they may have limited paid or professional experience)?

3. What are three specific strategies you would recommend an organization's board of directors or staff employ to improve their outreach to a specific new target market?

4. How can social workers avoid being seen as working with only one type of population? I meet social workers all the time who have significant experience in one area but want to transition into another.

Whew! Now I

know more

about

branding.

For questions, contact Kristin

www.kristinbattistafrazee.com

or kbfrazee@gmail.com