BRANDING BRANDING PERSONAL BRANDINGPERSONAL BRANDING

www.rogerclaessens.bewww.rogerclaessens.be1

VISUAL VISUAL VERBALVERBALESSENCEESSENCE

2

3

DIFFERENTIATIONDIFFERENTIATION

5

PROFESSIONALISMPROFESSIONALISM

PROMISEPROMISE

7

……AND in this AND in this case? case?

8

A BRAND EQUALS A BRAND EQUALS A PROMISE A PROMISE

ADVERTISINGADVERTISING

10

11

12

LOGOLOGO

13

15

Slogan : Vorsprung durch Technik Slogan : Vorsprung durch Technik

Everything considered, it is a matter of marketing in the classical sense of the term, but with different means

and at digital speed. (R.Claessens)

20

“ All great stories start with a white page ”Source: AUDI

21

A STORY A STORY

22

24

What goals should be reached to become a great Brand?

25

26

CORPORATE CULTURE = CORPORATE CULTURE = SHARED VALUES & GROUP

BEHAVIOUR NORMS

A culture of motivation 27

A culture of listening 28

29A culture of empowerment

30

MY VALUES & MES NORMS

A culture of excellence

31A culture of follow-up

32

IS THIS YOUR CULTURE?

33Loyalty beyond reason

34

Imagine you like a product

35

Imagine you like an augmented product

36

37

DO I HAVE WHAT IT TAKES?DO I HAVE WHAT IT TAKES?

A B38

39

This PC is the result of a way of thinking:

Better FasterCheaperSmallerSimplerSmarter

40

WHAT MOTIVATESWHAT MOTIVATES YOU?YOU? 41

DO YOU FEEL YOU THINK EFFECTIVELY?DO YOU FEEL YOU THINK EFFECTIVELY?

42

DO YOU KNOW WHAT DO YOU KNOW WHAT YOU NEED TO KNOW?YOU NEED TO KNOW?

43

YOUYOU AS AN AS AN ENTREPRENEURENTREPRENEUR……WHAT DOES IT WHAT DOES IT MEAN?MEAN?

44

45

46

47

48

BECOME A BRAND!BECOME A BRAND!

49

TOOLS FOR TOOLS FOR PERFORMANCE PERFORMANCE IMPROVEMENTIMPROVEMENT

50

Self-efficacy program 1.Memorisation2.Selling3.Transactions4.Information5.Listening6.Self-preservation7.Working with a coach

51

You can improve your memorisation!

UNE POSSIBILITE

PRACTICALLY LIMITLESS CAPACITY

52

WHY DO WE FORGET?WHY DO WE FORGET?

53

Dont forget the structureDont forget the structure

54

Parent Parent

Adult Adult

Child Child

Effective selling

55

56

The 10Guidelines

Listening

1. Stop talking 2. Relax3. Put the speaker at

easy4. Remove distractions5. Empathise

6. Be patient 7. Avoid prejudice8. Listen to the tone9. Listen to the ideas

not just the words10.Wait and watch for

the non verbal communication signs

57

Source: www,skillsyouneed.com

58

59

60

The complacency zone is a The complacency zone is a dangerous place to be!dangerous place to be!

61soft skills…in fact, core skills soft skills…in fact, core skills

62

Did you ever meet an

entrepreneur who wanted

to go bankrupt?

63

SUCCESS

64

65

UNIQUE SELLING PROPOSITION?

66

67

68

69

70

VISIBILITY

71

72

Your branding & Your branding & communicationcommunication

73

• http://

FragmentationFragmentation74

1 = 1,0001 = 1,000

75

76

– 77

The significance of communication 78

79Reigan DerryReigan Derry

80

AWARENESS ATTITUDES &

USAGE

81

82

What is your TOP OF THE MIND BRAND & WHY?

The top of the mind brand has a DISTINCT DISTINCT COMPETITIVE COMPETITIVE ADVANTAGE ADVANTAGE !

83

Attitudes are the opinions associated with the brands, products, services….

The attitudes towards the brands can help determine the brands’ weaknesses and appealing factors.

Be aware of the mythsBe aware of the myths84

85

Join us on April 6, 2017 Join us on April 6, 2017 THE LIKEABILITY FACTOR THE LIKEABILITY FACTOR

86AUTHENTICITY & EMPATHYAUTHENTICITY & EMPATHY

87

Leave from here thinking that YOU are AWESOME

88

Your personal slides on

WWW.ROGERCLAESSENS.BE

Good luck