Personal branding (2017)
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BRANDING BRANDING PERSONAL BRANDING PERSONAL BRANDING www.rogerclaessens.be www.rogerclaessens.be 1
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Transcript of Personal branding (2017)
BRANDING BRANDING PERSONAL BRANDINGPERSONAL BRANDING
www.rogerclaessens.bewww.rogerclaessens.be1
VISUAL VISUAL VERBALVERBALESSENCEESSENCE
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DIFFERENTIATIONDIFFERENTIATION
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PROFESSIONALISMPROFESSIONALISM
PROMISEPROMISE
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……AND in this AND in this case? case?
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A BRAND EQUALS A BRAND EQUALS A PROMISE A PROMISE
ADVERTISINGADVERTISING
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LOGOLOGO
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Slogan : Vorsprung durch Technik Slogan : Vorsprung durch Technik
Everything considered, it is a matter of marketing in the classical sense of the term, but with different means
and at digital speed. (R.Claessens)
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“ All great stories start with a white page ”Source: AUDI
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A STORY A STORY
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What goals should be reached to become a great Brand?
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CORPORATE CULTURE = CORPORATE CULTURE = SHARED VALUES & GROUP
BEHAVIOUR NORMS
A culture of motivation 27
A culture of listening 28
29A culture of empowerment
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MY VALUES & MES NORMS
A culture of excellence
31A culture of follow-up
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IS THIS YOUR CULTURE?
33Loyalty beyond reason
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Imagine you like a product
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Imagine you like an augmented product
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DO I HAVE WHAT IT TAKES?DO I HAVE WHAT IT TAKES?
A B38
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This PC is the result of a way of thinking:
Better FasterCheaperSmallerSimplerSmarter
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WHAT MOTIVATESWHAT MOTIVATES YOU?YOU? 41
DO YOU FEEL YOU THINK EFFECTIVELY?DO YOU FEEL YOU THINK EFFECTIVELY?
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DO YOU KNOW WHAT DO YOU KNOW WHAT YOU NEED TO KNOW?YOU NEED TO KNOW?
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YOUYOU AS AN AS AN ENTREPRENEURENTREPRENEUR……WHAT DOES IT WHAT DOES IT MEAN?MEAN?
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BECOME A BRAND!BECOME A BRAND!
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TOOLS FOR TOOLS FOR PERFORMANCE PERFORMANCE IMPROVEMENTIMPROVEMENT
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Self-efficacy program 1.Memorisation2.Selling3.Transactions4.Information5.Listening6.Self-preservation7.Working with a coach
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You can improve your memorisation!
UNE POSSIBILITE
PRACTICALLY LIMITLESS CAPACITY
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WHY DO WE FORGET?WHY DO WE FORGET?
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Dont forget the structureDont forget the structure
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Parent Parent
Adult Adult
Child Child
Effective selling
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The 10Guidelines
Listening
1. Stop talking 2. Relax3. Put the speaker at
easy4. Remove distractions5. Empathise
6. Be patient 7. Avoid prejudice8. Listen to the tone9. Listen to the ideas
not just the words10.Wait and watch for
the non verbal communication signs
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Source: www,skillsyouneed.com
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The complacency zone is a The complacency zone is a dangerous place to be!dangerous place to be!
61soft skills…in fact, core skills soft skills…in fact, core skills
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Did you ever meet an
entrepreneur who wanted
to go bankrupt?
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SUCCESS
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UNIQUE SELLING PROPOSITION?
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VISIBILITY
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Your branding & Your branding & communicationcommunication
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• http://
FragmentationFragmentation74
1 = 1,0001 = 1,000
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The significance of communication 78
79Reigan DerryReigan Derry
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AWARENESS ATTITUDES &
USAGE
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What is your TOP OF THE MIND BRAND & WHY?
The top of the mind brand has a DISTINCT DISTINCT COMPETITIVE COMPETITIVE ADVANTAGE ADVANTAGE !
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Attitudes are the opinions associated with the brands, products, services….
The attitudes towards the brands can help determine the brands’ weaknesses and appealing factors.
Be aware of the mythsBe aware of the myths84
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Join us on April 6, 2017 Join us on April 6, 2017 THE LIKEABILITY FACTOR THE LIKEABILITY FACTOR
86AUTHENTICITY & EMPATHYAUTHENTICITY & EMPATHY
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Leave from here thinking that YOU are AWESOME
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Your personal slides on
WWW.ROGERCLAESSENS.BE
Good luck
