Persona-fication or: Falling in Love with a Bot

Post on 14-Jul-2015

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Transcript of Persona-fication or: Falling in Love with a Bot

#BOTLOVEPresented by Kyle Bunch

Can someone become friends, or even fall in love with a bot?

A Quick Glossary of Loaded Terms• BOTS: Robots, programs, any

piece of technology that is programmed to react/respond to specific stimuli or triggers.

• FRIENDS: Someone with whom you share a personal, emotional connection.

Bots have been many things...

Housekeepers

Personal Assistants

Navigators

Designated Drivers

Explorers

Translators

Warriors

Servants

Sanitation Workers

Creepy Robin Williams look-alikes

Sometimes it’s indistinguishable...

It looks like us...

It acts like us...

It’s a member of the family.

It loves us...

Or it tries to...

Or pretends to.

And sometimes it hates us...

Really hates us...

Or it’s just here to kill us...

Or protect us from itself.

Reality Check

We don’t have robots thatlook just like us...

But we’re getting there.

We do have Housekeepers

Surgeons

Therapists

Entertainers

Self-driving Cars

Soldiers

Ping-pong Champions

Pilots

Mass Marketers

ASIMO

(Not to be confused with AWESOM-O)

Soccer Players

And of course...

Jeopardy Winners

But we’re still ages away from making an emotional connection with bots.

Right?

Tell that to the kids who loved this Tamagotchi.

Or these Furbies.

Or the AIBO.

They may miss the mark sometimes...

...but increasingly, the connection is being made.

“Ok, you can connect with a bot like you would a pet.

But humans are different.”

Which is true.

Humans have their attention divided.

The average knowledge worker switches tasks every 3 minutes.

They get angry.

They get sad.

They forget your birthday.

But hey, we live in the cloud now.

Connection looks less like this...

FACEBOOK

And more like this.

Data will be assimilated.

HIS RECRUITMENT TACTICS HAVE BEEN...LET’S JUST SAY, SUCCESSFUL.Our public personas are ubiquitous.

But you can still be whoever you want.

Warrior

Farmer

Future Mayor

Bitchin’ Warlock

The Desired Outcome:Enabling Human ConnectionCrreating Smarter Bots

The Unintended Consequence(s):Humans Constantly Distracted and/or

Pretending to Be Somebody Else

The Result:Making Friends with Bots Looks Pretty Good

Final Thought

Perhaps this is less about loving bots or technology...

And more about becoming it.

Hardwiring our connection.

This could be our Sputnik moment.

Or not.

Thank you.Blog: thedailybunch.comTwitter: @bunchEmail: kyle@kylebunch.com