Persona-fication or: Falling in Love with a Bot
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#BOTLOVE Presented by Kyle Bunch
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Transcript of Persona-fication or: Falling in Love with a Bot
#BOTLOVEPresented by Kyle Bunch
Can someone become friends, or even fall in love with a bot?
A Quick Glossary of Loaded Terms• BOTS: Robots, programs, any
piece of technology that is programmed to react/respond to specific stimuli or triggers.
• FRIENDS: Someone with whom you share a personal, emotional connection.
Bots have been many things...
Housekeepers
Personal Assistants
Navigators
Designated Drivers
Explorers
Translators
Warriors
Servants
Sanitation Workers
Creepy Robin Williams look-alikes
Sometimes it’s indistinguishable...
It looks like us...
It acts like us...
It’s a member of the family.
It loves us...
Or it tries to...
Or pretends to.
And sometimes it hates us...
Really hates us...
Or it’s just here to kill us...
Or protect us from itself.
Reality Check
We don’t have robots thatlook just like us...
But we’re getting there.
We do have Housekeepers
Surgeons
Therapists
Entertainers
Self-driving Cars
Soldiers
Ping-pong Champions
Pilots
Mass Marketers
ASIMO
(Not to be confused with AWESOM-O)
Soccer Players
And of course...
Jeopardy Winners
But we’re still ages away from making an emotional connection with bots.
Right?
Tell that to the kids who loved this Tamagotchi.
Or these Furbies.
Or the AIBO.
They may miss the mark sometimes...
...but increasingly, the connection is being made.
“Ok, you can connect with a bot like you would a pet.
But humans are different.”
Which is true.
Humans have their attention divided.
The average knowledge worker switches tasks every 3 minutes.
They get angry.
They get sad.
They forget your birthday.
But hey, we live in the cloud now.
Connection looks less like this...
And more like this.
Data will be assimilated.
HIS RECRUITMENT TACTICS HAVE BEEN...LET’S JUST SAY, SUCCESSFUL.Our public personas are ubiquitous.
But you can still be whoever you want.
Warrior
Farmer
Future Mayor
Bitchin’ Warlock
The Desired Outcome:Enabling Human ConnectionCrreating Smarter Bots
The Unintended Consequence(s):Humans Constantly Distracted and/or
Pretending to Be Somebody Else
The Result:Making Friends with Bots Looks Pretty Good
Final Thought
Perhaps this is less about loving bots or technology...
And more about becoming it.
Hardwiring our connection.
This could be our Sputnik moment.
Or not.
Thank you.Blog: thedailybunch.comTwitter: @bunchEmail: [email protected]
