Performance Marketing in a new world

of legislation and consumer power

@affilinetUK

A few things that could really f**k up your

affiliate activity

Let’s reflect for a minute on 2016

The Prime Minister hummed his way out of Downing Street

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And this from the opposition party

2016 has been a really messed up year…

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What is in store in 2017 for affiliate marketing?

Affiliate market survey

Consumer

powerLegislation

@affilinetUK

Consumer

power

What impact do you think Brexit will have on

your business area?

A positive

impact

A negative

impact

I‘m not

sure

Brex what?

21%

“For retailers with an attractive

overseas proposition we've

seen a massive spike in sales,

from China in particular”

“Unsure of UK citizens'

future spending power”

8%

@affilinetUK

22%

49%

Consumer power: Ad Blocking

22% of

online

adults are

blocking

ads*

*Source: IAB March 2016

Ad Blocking impactHave you seen an impact of Ad Blocking on your business?

56%

13%

Yes, I believe I am losing ad

revenue

No, I don’t think it has

affected my business at all

Yes, but in a positive way

31%75% believe

Ad Blocking

will increase

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Legislation

One REALLY BIG thing coming our way

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What are the concerns sparking off this review?

Current sector accreditations don’t cut it:

Coverage

Data

Transparency

Consumer

experience

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Why should we care?

*Source: IAB / PwC Digital Ad spend Study – Full Year 2015

Affiliate

marketing

£1.2bn*

Finance

31%

Energy & utilities

3%

Travel & leisure

17%

Telecoms & media

11%

62% of the

market

£725m

16% of total

ad spend

£180m

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Another REALLY BIG thing coming our way

@affilinetUK

25th May 2018

Leaving the EU?

• Personal data

• Pseudonymisation

• Consent

GDPR points which may affect affiliate marketing

Next steps and timelines

Business responsibilityIs there someone in your business responsible for understanding and

keeping up to date with market regulations and best practice?

56%said

NO

Advertiser

Network

Affiliate

67%

39%

33%

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How to avoid consumer power and legislation f**king up your business

DO THE RIGHT THING BY CONSUMERS

Consumer power

Find the opportunities

Legislation

Understand and prepare

Yves Schwarzbart

Head of Policy and

Regulatory Affairs at

the IAB