Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves...
-
Upload
performance-marketing-insights -
Category
Marketing
-
view
77 -
download
1
Transcript of Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves...
![Page 1: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/1.jpg)
Performance Marketing in a new world
of legislation and consumer power
@affilinetUK
![Page 2: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/2.jpg)
A few things that could really f**k up your
affiliate activity
![Page 3: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/3.jpg)
Let’s reflect for a minute on 2016
![Page 4: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/4.jpg)
![Page 5: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/5.jpg)
The Prime Minister hummed his way out of Downing Street
@affilinetUK
![Page 6: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/6.jpg)
And this from the opposition party
![Page 7: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/7.jpg)
2016 has been a really messed up year…
@affilinetUK
![Page 8: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/8.jpg)
What is in store in 2017 for affiliate marketing?
![Page 9: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/9.jpg)
Affiliate market survey
![Page 10: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/10.jpg)
Consumer
powerLegislation
@affilinetUK
![Page 11: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/11.jpg)
Consumer
power
![Page 12: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/12.jpg)
![Page 13: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/13.jpg)
What impact do you think Brexit will have on
your business area?
A positive
impact
A negative
impact
I‘m not
sure
Brex what?
21%
“For retailers with an attractive
overseas proposition we've
seen a massive spike in sales,
from China in particular”
“Unsure of UK citizens'
future spending power”
8%
@affilinetUK
22%
49%
![Page 14: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/14.jpg)
Consumer power: Ad Blocking
22% of
online
adults are
blocking
ads*
*Source: IAB March 2016
![Page 15: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/15.jpg)
Ad Blocking impactHave you seen an impact of Ad Blocking on your business?
56%
13%
Yes, I believe I am losing ad
revenue
No, I don’t think it has
affected my business at all
Yes, but in a positive way
31%75% believe
Ad Blocking
will increase
@affilinetUK
![Page 16: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/16.jpg)
Legislation
![Page 17: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/17.jpg)
One REALLY BIG thing coming our way
@affilinetUK
![Page 18: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/18.jpg)
What are the concerns sparking off this review?
Current sector accreditations don’t cut it:
Coverage
Data
Transparency
Consumer
experience
@affilinetUK
![Page 19: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/19.jpg)
Why should we care?
*Source: IAB / PwC Digital Ad spend Study – Full Year 2015
Affiliate
marketing
£1.2bn*
Finance
31%
Energy & utilities
3%
Travel & leisure
17%
Telecoms & media
11%
62% of the
market
£725m
16% of total
ad spend
£180m
@affilinetUK
![Page 20: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/20.jpg)
Another REALLY BIG thing coming our way
@affilinetUK
![Page 21: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/21.jpg)
25th May 2018
Leaving the EU?
• Personal data
• Pseudonymisation
• Consent
GDPR points which may affect affiliate marketing
![Page 22: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/22.jpg)
Next steps and timelines
![Page 23: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/23.jpg)
Business responsibilityIs there someone in your business responsible for understanding and
keeping up to date with market regulations and best practice?
56%said
NO
Advertiser
Network
Affiliate
67%
39%
33%
@affilinetUK
![Page 24: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/24.jpg)
How to avoid consumer power and legislation f**king up your business
DO THE RIGHT THING BY CONSUMERS
Consumer power
Find the opportunities
Legislation
Understand and prepare
![Page 25: Performance Marketing in a New World of Legislation and Consumer Power_Helen Southgate & Yves Schwarzbart](https://reader031.fdocuments.us/reader031/viewer/2022030316/587718771a28ab4c1d8b5d53/html5/thumbnails/25.jpg)
Yves Schwarzbart
Head of Policy and
Regulatory Affairs at
the IAB