1

Per Caroe

Global Agency Sales

IBM Commerce

01 415 260 1696

pcaroe@us.ibm.com

©2015 IBM Corporation

Marketing is being

remade before our eyes

©2015 IBM Corporation

The stage is set for the

Renaissance of the Agency

The consumer path to purchase… has fundamentally changed.

5

Where are you?

6

Left BrainLogic

Analysis

Sequencing

Linear

Language

Facts

Computation

Right BrainCreativity

Imagination

Intuition

Visual

Emotions

Conceptual

Interpersonal

Retail marketing basics haven’t changed… How we execute has.

AWARENESS PURCHASE INTENT CONVERSION

10

Single channel communication is

DEAD.

...we follow the consumer.

Omni Channel is driven by the

Consumer.

Reach

Frequency

The Fundamental Change in Marketing Insights…

Liked, Shared,

Opened, Clicked, Browsed,

Visited, Purchased,

Viewed

TodayYesterday

13

of in-store purchase decisions are guided by online communication.

.

of consumers will share their brand experience.

.

14

TraditionalMarketingIn-storeDisplayPRDirect MailTelesalesTV/RadioPrint

DigitalMarketingSEOEmailDisplayWebsiteContent MarketingEcommerceSocial Media

Consumer ContextLikedSharedOpenedClickedBrowsedVisitedPurchased

+ =

Marketing executionmust eliminate complexity and

maximize seamless integration.

17

A thousand songs in your pocket.

1818

Meet Lily Robinson…

Tiger Bread

1919

Giraffe Bread

21

“Companies are still facing real or imaginary silos and

structural barriers between corporate functions and

departments” Heiner Eberle-Client Services Director OgilvyOne

22

Manage Your Marketing Platform with Superior Visibility and Control

IBM Marketing:

Marketing CloudJourney DesignerJourney Analytics

Customer Behavior AnalyticsUniversal Behavior Exchange (UBX)

© 2015 IBM23

Bonus Slide!!

Five tips to juice your Christmas Campaigns

1. Make Your Emails Mobile-Friendly2. Cart and Browse Abandonment Remarketing Are No Longer Optional3. Make It Easier to Buy4. Use Content and White Space to Break the Holiday Email Monotony5. Use Mobile and Web Push Notifications

©2015 IBM Corporation

Marketing is being

remade before our eyes

…and together we will lead

this revolution.

What metric do you track with your clients and why; and deep down, do you think it’s the right metric?