• Yeh dil maange more!!• Presenters:• ANCHAL SINGH• AYUSHI SINGH

• Pepsi is one of the world’s most famous brands much like its rival Coca Cola.Pepsi Cola was originally called Brad’s Drink after its creator,Caleb Bradham, a pharmacist from North Carolina. Pepsi was a carbonated soft drink he created to serve his drugstore’s customers. The new name, Pepsi-Cola,was first used on august 28 .The Pepsi logo is a simple globe with the Pepsi colors in the background and the word Pepsi in the foreground . Pepsi has changed its logo & its slogans a number of times since its introduction in 1898. The Pepsi slogans through the years are listed below :

Pepsi Slogans/Catch Lines/Tag Lines Over The Years 1900-2009

• 1909-1939• Delicious and Healthful

When they find the Pepsi-Cola bottles are empty, their morale will go down another 10 pointsPepsi-Cola hits the spot, 12 full ounces, that’s a lot, Twice as much for a nickel too, Pepsi-Cola is the Drink for you!Nickel, nickel, nickel, nickle, Trickle, trickle, trickle, trickle…

Conti……

• 1939-1950• Twice As Much For A Nickel Too• 1950-1953• The Light Refreshment

1953-1961• Be Sociable

Conti….

• 1961-1963• Now It’s Pepsi For Those Who Think Young• 1963-1967• Come Alive! You’re In The Pepsi Generation• 1967-1969• Taste That Beats The Others Cold• 1969-1973• You’ve Got A Lot To Live, Pepsi’s Got A Lot To Give

Conti….

• 1973-1975• Join The Pepsi People Feelin’ Free• 1974• Lipsmackin thirst quenchin (ace tastin motivatin good

buzzin cool talkin high walkin fast livin ever givin cool fizzin) Pepsi

• 1975-1978• Have A Pepsi Day• 1978-1981• Catch That Pepsi Spirit

Conti…..

• 1981-1982• Pepsi’s Got Your Taste For Life!• 1983• Pepsi Now!• 1984• Pepsi, The Choice Of A New Generation

Are you ready to take the challenge?• 1985• Taste the difference

Generation Next

Conti….

• 1986• Join the Pepsi generation: feel the taste• 1989• A Generation Ahead• 1992• Gotta Have It• 1993• Be Young, Have Fun, Drink Pepsi• 1995• Nothing Else is a Pepsi

Conti….

• 1997• Generation Next• 1998• Same Great Taste• 1999• The Joy of Cola• 2000• The Joy of Pepsi• 2003• Pepsi. It’s the Cola• 2000-2003

Conti….• “Aazadi dil ki” (Hindi- meaning “Freedom of the Heart”)(India)• 2003• “It’s the Cola”/”Dare for More” (Pepsi Commercial)• 2003-2005• Yeh Pyas Hai Badi (Hindi meaning “This thirst is too much”)(India)• 2005-2006• An ice cold Pepsi. It’s better than sex!• 2006-2007• Why You Doggin’ Me/Taste the one that’s forever young• 2007-2008• More Happy/Taste the once that’s forever young• 2008• Yeh hai Youngistaan Meri Jaan! Hindi – meaning “This is the Young era my

dear” (India and Pakistan)

TARGET CUSTOMER..GeographicWorld regionAsiaCOUNTRY INDIAICitiesAll major cities of INDIADensityUrbanClimateHot and DryDemographicAge14-35GenderMale, Female

CONTI…• Family size• 1-2, 3-4, 5+• Family life cycle• Married, Unmarried• Income• Rs.10,000+• Occupation• From middle class to upper class• Education• Schools, Colleges, Universities• Race• Asian

CONTI..• Nationality• INDIAN• Psychographic• Social class• Middle class, Upper class.• Lifestyle• Actualizes, Fulfilled, Believers, Achievers,Strivers, Experience’s makers and

Strugglers• Behavioural• Occasions• Parties, Birthdays, Sports and Regular Occasions• Benefits• Quality, Taste

CONTI…• User status• First time user• Loyalty Status• Strong• Readiness Stage• Aware, Interested• 3b. Position of Pepsi• Beverages • Soft Drinks• Pepsi Coca Cola• Juices• Pulpy Nestle Fruito• Energy Drinks• Red Bull Cott• 3c. Target Market for Pepsi• Pepsi customers are mostly young group between the ages of 14 to 30 and also target

at School, Collages, Universities, Homes, Restaurant, Hotel and stores..

PRODUCTS…

Product mix….

• PepsiCo's product mix as of 2012 (based on worldwide net revenue) consists of 63 percent foods, and 37 percent beverages.] On a worldwide basis, the company's current products lines include several hundred brands that in 2009 were estimated to have generated approximately $108 billion in cumulative annual retail sales.

• The primary identifier of a food and beverage industry main brand is annual sales over $1 billion. As of 2009, 21 PepsiCo brands met that mark: Pepsi-Cola, Mountain Dew, Lay's, Gatorade,Tropicana, 7Up, Doritos, Lipton Teas, Quaker Foods, Cheetos, Mirinda, Ruffles, Aquafina, Pepsi Max, Tostitos, Sierra Mist, Fritos, and Walker's

Products & Brands

• Largest PepsiCo Brands (based on 2009 retail sales)• Brand• Pepsi  • Mountain Dew  • Lay's potato chips • Gatorade • Diet Pepsi  • Tropicana beverages  • 7UP (outside U.S.) • Doritos tortilla chips• Lipton teas (PepsiCo/Unileverpartnership)•  • Quaker foods and snacks•  • Cheetos•  • Mirinda•  • Ruffles potato chips•  • Aquafina bottled water•  • Pepsi Max•  • Tostitos tortilla chips•  • Sierra Mist•  • Fritos corn chips•  • Walkers potato crisps•  • Source: 2009 Annual Report[30] $0 $5b

$10b $15b $20b

Conti..• Quaker foods and snacks  • Cheetos  • Mirinda  • Ruffles potato chips • Aquafina bottled water  • Pepsi Max  • Tostitos tortilla chips  • Sierra Mist  • Fritos corn chips  • Walkers potato crisps  • Source: 2009 Annual Report[30] $0 $5b $10b $15b $20b

THANK U…….