crowdsourcing | storytelling | citizenship

People’s Insights: Volume 1, Issue 21

Pair

Pair

Source: http://trypair.com

Pair is an app that enables couples to share updates and stay in touch

through a single stream of communication on a private timeline.

It is available on the iOS and Android platforms.

Features

Source: http://www.fastcodesign.com , http://www.androidpolice.com

Along with sharing pictures, videos, texts, e-mail and locations on the

partner's timeline, there are other fun features such as 'thumbkiss', 'live

drawing utility', 'thinking of you', 'Facetime' and 'joint to-do list'.

Similar to other networks

Source: http://techland.time.com/, http://thenextweb.com

Experts labelled it 'Path for couples' , a 'Facebook for lovers', and a

'Super-SMS' with more media. Pair is not the first network for couples; it

is similar to Cupple, Duet and Between.

Super-interactive SMS

Source: http://mashable.com/2012/03/23/pair/

The app serves the purpose of texting with multimedia like Whatsapp

does, but in a better, more interactive and organised format. Pair wants

to become the next best thing to physical interaction.

Good for long-distance relationships

Source: http://mashable.com/2012/03/23/pair/

The app was created to be the best medium for couples in long-distance

relationships. It is cheaper than international texting and is a

combination of the best communication platforms.

One-stop shop

Source: http://twitter.com

Communication with partners who are far away is scattered across

many mediums/platforms such as Skype, SMS, Facebook and e-Mail.

Pair consolidates all these functions to maintain a diary for couples.

The anti-social network?

http://blog.scoutzie.com/post/19874784897

While social networks push users to expand their circles and go more

'social', Pair allows users to only interact with one contact and share

stuff for a more personal and less 'social' experience.

Rise of private social networks

Source: http://www.nytimes.com/

With privacy and quality engagement, rather than quantity engagement,

being the need of the hour, an opportunity for smaller, more intimate

social networks like Path, FamilyLeaf and Pair is there for the taking.

Mobile: A clear vision

Source: http://memeburn.com/ , http://techcrunch.com/

Mobile devices are the future of networking. Saturation of the market,

along with an increasing number of people with time constraints, has

resulted in social apps going mobile.

2012: The year of private networks

Source: http://glassboard.com

Sharing via mobile is too personal for big circles, which is why Facebook

doesn't work as well for the mobile. High-quality smartphones sharing

intimate content could make 2012 the year of private social networks.

A threat to mainstream social networks?

Source: http://twitter.com , http://peopleslab.mslgroup.com

Private networks have created a new category and will not be pitted

against mainstream networks; users can be active on both, for different

purposes. However, mobile-first apps will be more popular on the mobile

The future

http://facebook.com

Pair has signed on 220,000 users with $4.2 million in funding and is

predicted to extend its userbase through innovations. Pair is slated to be

acquired by one of the social networking giants.

More People’s Insights Weekly reports

For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

Every week, we dive into one topic for discussion on the MSLGROUP

Insight’s Network and discuss insights and foresights, in three key

areas: crowdsourcing, storytelling and citizenship.

CrowdsourcingMahindra Spark the Rise

Storytelling:@MarsCuriosity

Citizenship#Kony2012

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MSLGROUP Insights Network on the People’s Insights weekly blog and

the People’s Insights Quarterly magazine.

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Coming soon: People’s Insights Annual

Report

In early January 2013 we will publish the People’s Insights Annual

Report, in which we synthesize our insights from throughout 2012 and

provide foresights for business leaders and change-makers for 2013.

People’s Lab: Crowdsourcing Insights &

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innovation, storytelling and change.

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