Intel IQ: People's Insights Volume 1, Issue 49

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People’s Insights: Volume 1, Issue 49 Intel iQ crowdsourcing | storytelling | citizenship | social data

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This week, we distill insights around Intel iQ - a dedicated social curation platform that Intel uses to curate content from influencers and employees on how people are using technology in inspiring ways. 100+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing, storytelling and social data on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities

Transcript of Intel IQ: People's Insights Volume 1, Issue 49

People’s Insights: Volume 1, Issue 49

Intel iQ

crowdsourcing | storytelling | citizenship | social data

What is Intel iQ?

Intel uses iQ, its dedicated social curation platform, to curate content

from influencers and employees on how people are using technology in

inspiring ways, and to showcase technology’s impact on society.

iq.intel.com

1) zdnet.com, 2) Full iQ Social Publishing infographic at iq.intel.com

How does it work?

The iQ algorithm sources content based on social popularity. Then, it

crowdsources the most popular content amongst Intel employees, and

publishes links and excerpts from them, along with original content.

We live in a content economy

Brands have invested heavily in communities and need to create

shareable content on a regular basis to stay top of mind. iQ is Intel’s

answer to the challenge of creating a constant stream of quality content.

1) everycompanyisamediacompany.com, 2) brandchannel.com

Targeting a young audience

blogs.wsj.com

Millennials and Gen Y no longer access content on print, TV and radio.

iQ was designed as a touch-optimized web app to be present where the

youth are – on smart phones, laptops and tablets.

Sharing the brand message

Some thinkers believe the true value of the iQ platform will come from

having an army of consumers who share brand-aligned content and

helped increase the favorability of the Intel brand and its products.

http://mrkieran.com/intel-iq-social-publishing

Brands are becoming social publishers

1) digiday.com, 2) blogs.wsj.com

Bloggers point out that social publishing is becoming common among

tech brands, with IBM (A Smarter Planet), Qualcomm (Spark) and Cisco

(The Network) also curating, creating & commissioning content.

Is social publishing apt for brands?

Bloggers point out that product and media companies have begun to

overlap, and question the impact that branded content platforms will

have on the overall media industry.

http://gigaom.com/2012/02/14/when-is-the-social-curation-bubble-going-to-burst/

Macro trend: Social Curation

In 2012, we have seen social curation take off on the web

with Pinterest reaching 40 million users and new curation platforms

like Pearltrees, Storify, The Fancy and Cowbird gaining visibility.

1) pinterest.com, 2) pearltrees.com

Read People’s Lab insights and foresights

The People’s Lab team shares the insights and foresights from the

MSLGROUP Insights Network on the People’s Insights weekly blog and

the People’s Insights Quarterly magazine.

MSLGROUP Insights

Network

50+ MSLGROUP planners

share and discuss inspiring

projects on corporate

citizenship, crowdsourcing and

storytelling.

People’s Insights

weekly blog

We deep dive into

conversations around one

project -- on the MSLGROUP

Insights Network itself but also

on the broader social web -- to

distill insights and foresights.

People’s Insights

Quarterly magazine

Every quarter, we will compile

the best insights from the

network and the blog in the

iPad-friendly magazine, as a

showcase of our capabilities.

For more, visit http://peopleslab.mslgroup.com

People’s Lab: Crowdsourcing Insights &

Innovation

People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and

approach that helps organizations tap into people’s insight for

innovation, storytelling and change.

For more, visit http://peopleslab.mslgroup.com

For People’s Lab

solutions, contact [email protected]