PBA Front-End Programming

Development Organisation

Web Development Organisation

• In place:– Website purpose– Website goals– Target audience

• Can we start designing now…?

• Almost, need to set the team first

Web Development Organisation

• Web site development projects cover many diciplines – just as SW development

• Size and skill set of team determined by– Budget– Available resources in development organisation– Website focus

Technical

Web Development Organisation

Creative Administrative

Production

Web Development Organisation

• Core skill set (diciplines) needed– Strategy and planning (Strategic level)– Project management (Tactical/Operational level)– Information architecture– User Interface design– Graphic design– Web technology– Site production

Web Development Organisation

• Core development team roles– Project stakeholder/sponsor– Project manager– Usability lead– Information architect– Art director– Technology lead– Site production lead– Site editor

Web Development Organisation

• Project stakeholder / sponsor– ”The guy who pays the bills”– Provides purpose, vision and goals– Provides domain knowledge– Point-of-contact to sponsoring organisation– Delivers web site content– Not a call-when-you-are-done role; must

participate actively in project!

Web Development Organisation

• Project manager (admin)– Keeps the project on track on a day-to-day basis– Point-of-contact between team and sponsor– Manages internal team communication– Project administration (meeting, minutes, notes,

plans, schedules, budgets,…)

Web Development Organisation

Web Development Organisation

• Usability lead– ”Shape the overall user experience”– The users advocate on the team– User research (interview, field studies,…)– Develop usability standards– Conduct usability tests, and provide feedback to

relevant team members– Involved in measuring project success

Web Development Organisation

• Information architect– Organise web site structure and content– Develop terminologies, categorisation schemes,…– Ensure consistency across the website– Enure overall content quality– Design web pages at ”wireframe” level, in

cooperation with Art Director

Web Development Organisation

Web Development Organisation

Web Development Organisation

• Art director– Establish ”look and feel” for the website– Ensure consistency with e.g. corporate identity

standards, UI standards,…– Visual interface design– Color palette, typography, illustrations, …– Page design details

Web Development Organisation

Web Development Organisation

• Technology lead– ”The programmer guy” – Deciding on web publishing tools, development

languages, databases, network,…– Responsible for technology integration– Responsible for back-end development– May manage sub-teams of programmers,

database developers,… (back-end)

Web Development Organisation

• Site production lead– ”Builds” the website– Converts detailed page designs into actual web

pages (HTML, CMS, development tool,…)– Develops page templates (XHTML, CSS) to be filled

with actual content

Web Development Organisation

• Site editor– Responsible for written content on the website

(quality, style and tone,…)– Collect, organise and deliver finished text to

website production team– Responsible for maintaining the website content

after site launch – ongoing effort– Improving website visibility (Search Engine

Optimisation)

Web Development Organisation

• Roles, skills and people– What background, education, experience,

attitude, etc is needed for each role?– How does our ”resource pool” look?– How large is the project– When are people rolled on/off the project?

Web Development Organisation

Large project

Web Development Organisation

• Small Project– Project stakeholder/sponsor (in-house)– Project manager– Usability lead– Information architect– Art director– Technology lead– Site production lead– Site editor

Web Development Organisation