PAVE YOUR OWN ROAD TO RESPONSIBLE HOSPITALITY

WHY SUSTAINABILITY?

❖ The Travel & Tourism sector accounts for 10.4% of global GDP,

& one in every 11 jobs worldwide.

❖ 8% of global Co2 emissions stem from our sector, and of these

8% - about 20% are attributed to hotels directly

❖ Studies have shown that the hotel industry must reduce its

absolute Co2 emissions by 66% by 2030, and by 90% by 2050

in order to achieve the two-degree target of the Paris Climate

Change Agreement of COP21 (ITP)

❖ According to a survey undertaken by Hilton Hotels in 2019, 88%

of guests appreciate and actively look for sustainably managed

hotels and 66% are willing to pay more for this feature

❖ Approximately 50% of all employees want to work in companies

with an environmental strategy

ABOUT US

Considerate is a specialist company that drives responsible management

at every level of a hospitality business through innovative technical and

dedicated advisory services.

OUR STORY

FOUNDED GROWING CON-SERVETM FLUTTR APP LAUNCH

20212019201320121990

Started as a

Westminster

initiative

The current

management

team took over

Launched a

sophisticated

environmental

management

system

Developed a

bespoke energy

app for

hospitality

Launch of

Fluttr

OUR APPROACH

The Considerate Group’s approach to CSR strategy can broken

down into three key elements:

1) Strategy development: We co-create a CSR vision, mission

and overarching commitments with management-level

stakeholders. This encourages senior staff to take

ownership of CSR, driving accountability throughout the

business and supply chain.

2) Strategy implementation: We know the hospitality industry,

and consequently strive to engage with operational staff in

person. This facilitates efficient knowledge transfer, and

allows staff to feel empowered and supported.

3) Continuous improvement: We establish regular milestones,

monitor progress and provide feedback. This drives

behavioural change – a pre-requisite for CSR success.

THE JOURNEY

1) DEFINE: Considerate will work

with each client to define the exact

sustainability direction & strategy of the

brand

4) ENGAGE: A series of awareness and

engagement campaigns for staff, guests and other stakeholders

5) COMMUNICATE:Story-telling and narrative

is key. All work will be

creatively communicated

through website, social

media, and on-site

3) IMPLEMENT: Delivery of a roadmap for

various key topics such as

new products, local

collaborations, water,

energy & waste

2) DESIGN: Considerate

will create the actual

sustainability standards for the

company

➔

CONSIDERATE’S WORK ADDRESSES 7 SDGS RELEVANT TO THE HOSPITALITY INDUSTRY

Our work combines a tailored approach for

individual businesses whilst ensuring global

challenges are addressed.

ENVIRONMENTAL

STANDARDS

Considerate Group can develop a set of

standards in line with the environmental

strategy to ensure that hotels have a coherent

approach to the strategy and are able to

pursue tangible actions.

GUEST & STAFF AWARENESS GREEN TEAMS

ENGAGE & COMMUNICATE

#50SHADESOFGREEN

WE ARE DATA DRIVEN

We equip hospitality businesses with innovative tools to manage their

environmental impact and enhance profit margins

Launching 2021

CON-SERVETM BESPOKE OUTPUTS

✓ Automated reports

✓ Quarterly reports include:

• Consumption trends

• Consumption hotspots

• Recommendations

✓ Annual technical review:

• Year-on year trends

• Carbon footprint

• Benchmarks

✓ Communication Kits

• Bespoke mobile app for hospitality

businesses

• Focused on UK SME sector; relevant to

larger businesses - hotels, hostels,

restaurants, pubs, bars, B&Bs

• Simple & easy to use

• Data-driven energy savings

• Improves employee engagement

• Tips tailored to individual job functions

• Encourages change in behaviour

• Achievement of CSR agenda

BUSINESS HAS EVOLVED

The way we do business has fundamentally changed.

considerategroup.com

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THE TEAM

Experts in sustainable hospitality.

Multilingual,

multinational

First-hand

understanding of

hospitality

operations

Sustainability experts,

data analysts,

operational managers

Global network

and client base

Over 25 years’

experience in

delivering software

solutions

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SOME OF OUR CLIENTS