Post on 14-Jan-2015
description
Partnerships
Types of partnerships
Common resources
Purchasing
Marketing
Consortium
Joint venture
Strategic alliance
Common resources
Sharing resources like office, stock, machines, staff etc.
Purpose: reducing costs and utilizeresources
Purchasing
Making major purchases together
Purpose: To attain better prices and discounts.
Marketing
Common marketing and distribution of products and services.
Purpose: Stronger marketing at lower costs with better productpackages
Consotium
Joint offer on a delivery
Purpose: Becoming a more attractivesupplier
Joint venture
Putting resouces (money etc.) into a common seperate company.
Purpose: Create synergy by unitingskills and technologies from differentcompanies.
Strategic alliance
Agreement with a competitor to cooperate on technology, marketing or distribution
Purpose: Gain a competitiveadvantage compared to othercompetitors
Examples
R&D
Outsourcing
Bundledproducts/services
Franchise
Trust
Co-branding
Co-marketing
Distribution
After-sales
Concerns
Is it a Win-Win
What do I get? What do they get?
What do I give? What do they give?
What does it prevent me from doing?
What can go wrong?