Partnerships

Types of partnerships

Common resources

Purchasing

Marketing

Consortium

Joint venture

Strategic alliance

Common resources

Sharing resources like office, stock, machines, staff etc.

Purpose: reducing costs and utilizeresources

Purchasing

Making major purchases together

Purpose: To attain better prices and discounts.

Marketing

Common marketing and distribution of products and services.

Purpose: Stronger marketing at lower costs with better productpackages

Consotium

Joint offer on a delivery

Purpose: Becoming a more attractivesupplier

Joint venture

Putting resouces (money etc.) into a common seperate company.

Purpose: Create synergy by unitingskills and technologies from differentcompanies.

Strategic alliance

Agreement with a competitor to cooperate on technology, marketing or distribution

Purpose: Gain a competitiveadvantage compared to othercompetitors

Examples

R&D

Outsourcing

Bundledproducts/services

Franchise

Trust

Co-branding

Co-marketing

Distribution

After-sales

Concerns

Is it a Win-Win

What do I get? What do they get?

What do I give? What do they give?

What does it prevent me from doing?

What can go wrong?