PartnershipMarketing

Standard client publishing model

Client Publication Audience

Standard ad sales model

Client Publication Audience

Advertisers Adds nothing Dilutes content Alienates audience

Why ‘Nexus Strategic Partnerships’?Nexus (n. FORMAL)1. A means of connection2. A connected series or group3. The core or centre of a systemStrategic (adj.)4. Essential in relation to a plan of actionPartnerships (n. pl.)5. Relations characterised by mutual cooperation and

responsibility

Translation

“the core of a system of cooperative relationships that

are essential to plans of action”

Standard ad sales model

Client Publication Audience

Advertisers

Standard ad sales model

Client Audience

Advertisers

Partnership Marketing model

Client Audience

Advertisers

Partnership Marketing model

Client Stakeholders

Advertisers

Partnership Marketing model

Client Stakeholders

Partners

Partnership Marketing model

Client Stakeholders

Partners

Client providesadvice & info

Partnership Marketing model

Client Stakeholders

Partners

Stakeholders engageclient & affirm constituency

Partnership Marketing model

Client Stakeholders

Partners

Partners providesolutions &perspective

Partnership Marketing model

Client Stakeholders

Partners

Stakeholdersprovide

market / audience

Partnership Marketing model

Client Stakeholders

Partners

Partners providerevenue

Partnership Marketing model

Client Stakeholders

Partners

Client providesprestige / cachet

Partnership Marketing model

Client Stakeholders

Partners

CACHET

REVENUE

SOLUTIONSMARKET

ENGAGEMENT

ADVICE

www.nexuspartnerships.com