Partnership Marketing
18
Partnership Marketing
-
Upload
stentormaven -
Category
Sales
-
view
317 -
download
0
Transcript of Partnership Marketing
PartnershipMarketing
Standard client publishing model
Client Publication Audience
Standard ad sales model
Client Publication Audience
Advertisers Adds nothing Dilutes content Alienates audience
Why ‘Nexus Strategic Partnerships’?Nexus (n. FORMAL)1. A means of connection2. A connected series or group3. The core or centre of a systemStrategic (adj.)4. Essential in relation to a plan of actionPartnerships (n. pl.)5. Relations characterised by mutual cooperation and
responsibility
Translation
“the core of a system of cooperative relationships that
are essential to plans of action”
Standard ad sales model
Client Publication Audience
Advertisers
Standard ad sales model
Client Audience
Advertisers
Partnership Marketing model
Client Audience
Advertisers
Partnership Marketing model
Client Stakeholders
Advertisers
Partnership Marketing model
Client Stakeholders
Partners
Partnership Marketing model
Client Stakeholders
Partners
Client providesadvice & info
Partnership Marketing model
Client Stakeholders
Partners
Stakeholders engageclient & affirm constituency
Partnership Marketing model
Client Stakeholders
Partners
Partners providesolutions &perspective
Partnership Marketing model
Client Stakeholders
Partners
Stakeholdersprovide
market / audience
Partnership Marketing model
Client Stakeholders
Partners
Partners providerevenue
Partnership Marketing model
Client Stakeholders
Partners
Client providesprestige / cachet
Partnership Marketing model
Client Stakeholders
Partners
CACHET
REVENUE
SOLUTIONSMARKET
ENGAGEMENT
ADVICE
www.nexuspartnerships.com
