Post on 22-Apr-2015
description
Mundane, inane or boring creative:
The Otis Maxwell snoozefest
• Mundane? That means commonplace, right? So no.
• Inane? That means silly, not that either.
• Boring? Not if an impressive string of very small numbers gets you going.
But here’s the problem…
1. It is near impossible to say what this client does in a sentence.
2. The one catchprase that say what they do, they won’t allow us to use.
3. They will not show their flagship product on their new website.
4. Their spokesperson is a recognized guru, but you can’t say that.
5. And about their name and logo…
I give you...
The team:
Ross Federgreen, client CEO
Jan Carroza, client marketing consultant
Laurie Beasley, agency principal
Carlos Perez, creative director/design
Otis Maxwell, creative director/copy
Back to those problems…
1. It is near impossible to say what this client does in a sentence.
2. The one catchprase that say what they do, they won’t allow us to use.
3. They will not show their flagship product on their new website.
Back to those problems…
1. It is near impossible to say what this client does in a sentence.
2. The one catchprase that say what they do, they won’t allow us to use.
3. They will not show their flagship product on their new website.
4. Their spokesperson is a recognized guru, but you can’t say that.
5. And about their name and logo….
Problem solver approach
User dialog approach
Pugilistic approach
Dogmatic approach
You tell us approach
Testimonial approach
Strategy approach
THE WINNER!
THE WINNER! Except…
New home page
“Services” page
“Services” page
There’s still that *(^%) logo…
There’s still that *(^%) logo…
…but we’ve come a long way