Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring...

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  • date post

    22-Apr-2015
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Transcript of Part 1: Creative Slamdown: Hear how great creatives successfully sell mundane, inane or boring...

  • 1.
  • 2. Mundane, inane or boring creative: The Otis Maxwell snoozefest
    • Mundane? That means commonplace, right? So no.
    • Inane? That means silly, not that either.
    • Boring? Not if an impressive string of very small numbers gets you going.
  • 3. But heres the problem
    • 1. It is near impossible to say what this client does in a sentence.
    • 2. The one catchprase that say what they do, they wont allow us to use.
    • 3. They will not show their flagship product on their new website.
    • 4. Their spokesperson is a recognized guru, but you cant say that.
    • 5. And about their name and logo
  • 4. I give you...
  • 5. The team:
    • Ross Federgreen, client CEO
    • Jan Carroza, client marketing consultant
    • Laurie Beasley, agency principal
    • Carlos Perez, creative director/design
    • Otis Maxwell, creative director/copy
  • 6. Back to those problems
    • 1. It is near impossible to say what this client does in a sentence.
    • 2. The one catchprase that say what they do, they wont allow us to use.
    • 3. They will not show their flagship product on their new website.
  • 7.
  • 8. Back to those problems
    • 1. It is near impossible to say what this client does in a sentence.
    • 2. The one catchprase that say what they do, they wont allow us to use.
    • 3. They will not show their flagship product on their new website.
    • 4. Their spokesperson is a recognized guru, but you cant say that.
    • 5. And about their name and logo.
  • 9. Problem solver approach
  • 10. User dialog approach
  • 11. Pugilistic approach
  • 12. Dogmatic approach
  • 13. You tell us approach
  • 14. Testimonial approach
  • 15. Strategy approach
  • 16. THE WINNER!
  • 17. THE WINNER! Except
  • 18. New home page
  • 19. Services page
  • 20. Services page
  • 21. Theres still that *(^%) logo
  • 22. Theres still that *(^%) logo
  • 23. but weve come a long way
  • 24.
    • THANK YOU!
    • [email_address]
    • www.otismaxwell.com