Pargat singh

ASSESSMENT BSBMKG413A

Prime Building Company

Company Introduction

Offers complete building solutions.Services include-

initial concept sketches planning approvals

building clients dream home

Goals of Promotion

• to promote and position our houses as structure “Built on Integrity” in customers mind.

• Sales goal of these promotional activities will be to increase our sales.

Implementation of Strategies

promotional activities will be implemented in three ways-.

MediaDesign

Public relations

Media

• Broadly two types-• Electronic media-include radio channels like

fox FM, Nova and television advertising on leading channels like Channel 7, Channel 9, SBS.

• Outdoor media -will include putting hoardings and electronic boards.

Design

• plan includes making a display suite where prospective buyers can come and have a feeling of what their house will look like after the finish.

• material used in display suite will be used in actual construction.

• Sales site will be renovated and fully decorated.

Public relations

• include media release by supporting local communities.

• Press conference will be held.• Adoption of local parks in different suburbs.• recreational activities will be planned like

organizing a marathon or walk for community welfare and gifts will be distributed.

Budget

• A budget of 300,000 dollars(approx)Electronic and traditional Media=$140,000Design=$60,000Public relation Activities=$70,000Overall=$270,000

• And 10 percent (approx. $ 30,000) will be the margin.

ACTION PLAN

• ‘Digital Media’ company will make Signs, billboards, wall panels, banners,etc.

• Posters and all kinds of sales documents will be provided by ‘Josan Printers’.

Action plan…

• a team of 500 professional construction personnel

• Customer acceptance will be taken before using the material

• 15 years warranty will be provided for wood work whereas 50 years warranty will be provided for water mains system.

• Emergency maintenance services will be provided immediately

ACTION PLAN

• Booking:- Free site survey and inspection will be provided. Free sets of design, free 3D designs and free professional cleaning will be provided.

• Cash back activities: company will try its level best to reward the customers who will provide bulk business to the company based on a scale. More you spend more you will get back.