Pargat singh ASSESSMENT BSBMKG413A. Prime Building Company.
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Transcript of Pargat singh ASSESSMENT BSBMKG413A. Prime Building Company.
Pargat singh
ASSESSMENT BSBMKG413A
Prime Building Company
Company Introduction
Offers complete building solutions.Services include-
initial concept sketches planning approvals
building clients dream home
Goals of Promotion
• to promote and position our houses as structure “Built on Integrity” in customers mind.
• Sales goal of these promotional activities will be to increase our sales.
Implementation of Strategies
promotional activities will be implemented in three ways-.
MediaDesign
Public relations
Media
• Broadly two types-• Electronic media-include radio channels like
fox FM, Nova and television advertising on leading channels like Channel 7, Channel 9, SBS.
• Outdoor media -will include putting hoardings and electronic boards.
Design
• plan includes making a display suite where prospective buyers can come and have a feeling of what their house will look like after the finish.
• material used in display suite will be used in actual construction.
• Sales site will be renovated and fully decorated.
Public relations
• include media release by supporting local communities.
• Press conference will be held.• Adoption of local parks in different suburbs.• recreational activities will be planned like
organizing a marathon or walk for community welfare and gifts will be distributed.
Budget
• A budget of 300,000 dollars(approx)Electronic and traditional Media=$140,000Design=$60,000Public relation Activities=$70,000Overall=$270,000
• And 10 percent (approx. $ 30,000) will be the margin.
ACTION PLAN
• ‘Digital Media’ company will make Signs, billboards, wall panels, banners,etc.
• Posters and all kinds of sales documents will be provided by ‘Josan Printers’.
Action plan…
• a team of 500 professional construction personnel
• Customer acceptance will be taken before using the material
• 15 years warranty will be provided for wood work whereas 50 years warranty will be provided for water mains system.
• Emergency maintenance services will be provided immediately
ACTION PLAN
• Booking:- Free site survey and inspection will be provided. Free sets of design, free 3D designs and free professional cleaning will be provided.
• Cash back activities: company will try its level best to reward the customers who will provide bulk business to the company based on a scale. More you spend more you will get back.