Parenting the Net Generation - Full Version

www.media-awareness.ca

Vision: To ensure children and youth possess

the necessary critical thinking skills and tools

to understand and actively engage with media

Parenting the Net Generation Presentation1.Kids’ Online

Activities

2.Safety Issues

3.Online Marketing

4.Credibility of Online Information

5.Strategies for Safe, Wise and Responsible Use

Kids’ Online Activities

Kids need to bring critical thinking to all information, including: television, movies, video games, music, magazines, advertising and the Internet

What is media education and why do young people need it?

Young Canadians are a highly-connected generation:

half of teens have computers in their bedrooms

tweens use the Internet for two hours daily

teens use it for three hours

one-third of youth play games online

two-thirds of girls use the Internet primarily for socializing

The Internet is not another world – it’s just another space where kids live their daily lives

Today’s wired kid is a social one, connecting with friends and making new ones

Kids who spend more time online are more confident about their social abilities

Friends are always accessible through e-mail, instant messaging, blogs, chat rooms and cell phones

Everyone is equal on the Internet: children who areshy can develop relationships with peers online

Online communities encourage the developmentof real-world social skills and values

Safety Issues

InteractivitySafety Issues

Most IM software allows kids to block people they don’t know

Review contact lists for strangers

Use the “Keep ahistory of myconversations”option

Webcams often come built in to computers

Stand-alone webcams can cost as little as $20

Skype allows users to call any other Skype user in the world for free

Keep webcams out of kids’ rooms

Kids should:

close the lens cap or turn camera off when not in use

never use a webcam with strangers

never do anything they wouldn’t want the entire world to see

45% of teens say a cell phone is essential to their daily lives

42% say they can write text messages blindfolded

40% say they would diewithout their cell phones

20% say they have sent orposted nude or semi-nude pictures of themselves (“sexting”)

59% of kids pretend to besomeone else online

28% do so because theywant to see what it wouldbe like to be older

23% want to flirt with older people

Kids use the Internet to experiment with their identity:

Creating Identities on Social Networking Sites

On sites like MySpace, status comes from having thousands of “friends” view your profile

Virtual Worlds

online predators rarely misrepresent their age or their motives

youth, 13-15, involved in risky behaviours (talking with strangers, flirting, posting intimate information) are most at risk

majority of solicitations received from other youth (under 21)

Research on online predation shows:

CyberbullyingSafety Issues

Impact of cyberbullying can be more devastating than real-world bullying:

the person often doesn’t know who is bullying them

many people can covertly witness and join in the bullying

half of students report being bullied online (University of Toronto, 2008)

reasons for being harassed online include physical appearance, ability and/or sexual orientation (Shariff, 2008)

81% report that cyberbullying has become worse since the previous year (Shariff, 2008)

Prevalence of cyberbullying among students:

“Technology doesn’t provide tangible feedback

about the consequences of actions on others.”

(Willard, 2000) The lack of non-verbal visual cues makes it difficult to gauge how actions are being received by others

Building empathy is key to promoting pro-social behaviours in youth

“Technology allows us to be invisible or anonymous.”

(Willard, 2000)If a person can’t be identified with an action, then feelings of accountability are diminished

68% of students in Grades 6 and 7 who have been cyberbullied know the identity of the perpetrator (University of Toronto, 2008)

speed and wide (potentially global) reach

access to others any place, any time – meaning that “home” is no longer a safe refuge from bullying

The Internet offers:

It’s up there for 6 billion people to see. Anyone with a computer can see it … and you can’t get away from it.

It doesn’t go away when you come home from

school. It made me feel even more trapped.

David Knight, bullying victim

“right.. this guy did something in his spare time… And obviously taken out of context it looks ridiculous. Most of the things all of you “cool people” do in your living room would also appear twice as ridiculous if someone also invaded your privacy and took them out of context. For me this video isn’t sad.. what is sad though is some people posting these comments. Look yourself in the mirror and get a life.”

to make wise online decisions and to use the technology in an ethical and responsible way

freedom of expression comes with a responsibility to not use the technology to spread hateful or discriminatory messages

to think before they act online. Once something has been sent, there is no taking it back: unlike a verbal message it is permanent and more powerful

Teach young people:

Exposure to Inappropriate ContentSafety Issues

Online culture of cruel and violent humour on kids’ favourite sites

3/4 of teenage boys reported viewing sexually explicit material on the Internet

Adults just don’t get it. We’re surrounded by

porn everywhere we go. It’s everywhere – in the movies we watch, the

magazines we read, the music videos we see.

13-year old boy, Toronto

Online communities can encourage risky or dangerous behaviour

94% of kids’ top 50 sites include marketing material

The Internet is:

part of kids’ culture

an interactive medium

an effective tool for collecting data

an unregulated environment

Online Marketing

relationship building

viral marketing

behavioural targeting

Online marketing techniques:

Online Marketing

“Advanced Targeting”

“Content Integration”

“Trusted Referrals”

“Viral Distribution”

Online Marketing

Virtual Worlds

Online Marketing

Online games centered around brands, products, or brand-related characters are known as “advergames”

Recent industry research suggests that advergames are more effective than other forms of advertising

3/4 of kids think advergames are just games – not advertising

Online Marketing

Canadian kids’ top 50 sites:

90% contain registration procedures where kids are asked to submit personal information

94% collect additional information through other features such as surveys and contests

Online Marketing

Children who give out personal information on commercial sites may also do so in more risky environments

4 5 6 7 8 9 10 11Grade

Internet

Books in the library

How students prefer to get information for school assignments

Credibility of online information

Credibility of Online Information

Strategies

Parents feel out of their depth when dealing with their kids’ online activities

Strategies Awareness

Develop a deeper understanding of kids’:online activitiesInternet environments use of the Net to explore roles and identity

Use the Internet environments and technological tools yourself

Learn about the Internet by asking kids to teach you everything they know

Strategies Adult Involvement

Supervision

Children under 10 should not be surfing the Net alone

Keep Internet-connected computers out of kids’ rooms and in a highly visible area

Having a rule about meeting online acquaintances reduces the likelihood of this happening by half

The very fact that there is a rule in place affects kids’ behaviour positively

Kids in Grades 8 and 9 have approximately one-third fewer rules than younger kids do

Tasks can’t be performed effectively when multi-tasking

No mental “downtime” to relax and reflect

Kids with their own Internet connection spend twiceas much time online

Restrict Time Spent Online

Filtering Technological tools can be helpful when

childrenare young

Inform kids when you use filters and/or monitoring tools

Save instant messaging chat logs so you have access to them if a serious situation occurs

Resources for parents at:www.media-awareness.ca

Resources for parents at: www.bewebaware.ca

Fostering good communication means no “freaking out”

The work of Media Awareness Network would not be possible without the financial contribution of our valued sponsors.

Benefactors

Gold Sponsor

Founding Sponsor

Associate Sponsor R&D Partner

Silver Sponsors

For more information, contact:

Media Awareness Networkwww.media-awareness.ca

1-800-896-3342info@media-awareness.ca

This workshop has been produced by

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