Parenting the Net Generation - Full Version
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Transcript of Parenting the Net Generation - Full Version
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© 2009 Media Awareness Network
www.media-awareness.ca
Vision: To ensure children and youth possess
the necessary critical thinking skills and tools
to understand and actively engage with media
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© 2009 Media Awareness Network
Parenting the Net Generation Presentation1.Kids’ Online
Activities
2.Safety Issues
3.Online Marketing
4.Credibility of Online Information
5.Strategies for Safe, Wise and Responsible Use
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© 2009 Media Awareness Network
Kids’ Online Activities
Kids need to bring critical thinking to all information, including: television, movies, video games, music, magazines, advertising and the Internet
What is media education and why do young people need it?
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© 2009 Media Awareness Network
Kids’ Online Activities
Young Canadians are a highly-connected generation:
half of teens have computers in their bedrooms
tweens use the Internet for two hours daily
teens use it for three hours
one-third of youth play games online
two-thirds of girls use the Internet primarily for socializing
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© 2009 Media Awareness Network
Kids’ Online Activities
The Internet is not another world – it’s just another space where kids live their daily lives
Today’s wired kid is a social one, connecting with friends and making new ones
Kids who spend more time online are more confident about their social abilities
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© 2009 Media Awareness Network
Friends are always accessible through e-mail, instant messaging, blogs, chat rooms and cell phones
Everyone is equal on the Internet: children who areshy can develop relationships with peers online
Online communities encourage the developmentof real-world social skills and values
Safety Issues
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© 2009 Media Awareness Network
InteractivitySafety Issues
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© 2009 Media Awareness Network
InteractivitySafety Issues
Most IM software allows kids to block people they don’t know
Review contact lists for strangers
Use the “Keep ahistory of myconversations”option
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© 2009 Media Awareness Network
InteractivitySafety Issues
Webcams often come built in to computers
Stand-alone webcams can cost as little as $20
Skype allows users to call any other Skype user in the world for free
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© 2009 Media Awareness Network
InteractivitySafety Issues
Keep webcams out of kids’ rooms
Kids should:
close the lens cap or turn camera off when not in use
never use a webcam with strangers
never do anything they wouldn’t want the entire world to see
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© 2009 Media Awareness Network
InteractivitySafety Issues
45% of teens say a cell phone is essential to their daily lives
42% say they can write text messages blindfolded
40% say they would diewithout their cell phones
20% say they have sent orposted nude or semi-nude pictures of themselves (“sexting”)
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© 2009 Media Awareness Network
InteractivitySafety Issues
59% of kids pretend to besomeone else online
28% do so because theywant to see what it wouldbe like to be older
23% want to flirt with older people
Kids use the Internet to experiment with their identity:
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© 2009 Media Awareness Network
InteractivitySafety Issues
Creating Identities on Social Networking Sites
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© 2009 Media Awareness Network
InteractivitySafety Issues
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© 2009 Media Awareness Network
InteractivitySafety Issues
On sites like MySpace, status comes from having thousands of “friends” view your profile
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InteractivitySafety Issues
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© 2009 Media Awareness Network
InteractivitySafety Issues
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InteractivitySafety Issues
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© 2009 Media Awareness Network
InteractivitySafety Issues
Virtual Worlds
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© 2009 Media Awareness Network
InteractivitySafety Issues
online predators rarely misrepresent their age or their motives
youth, 13-15, involved in risky behaviours (talking with strangers, flirting, posting intimate information) are most at risk
majority of solicitations received from other youth (under 21)
Research on online predation shows:
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© 2009 Media Awareness Network
CyberbullyingSafety Issues
Impact of cyberbullying can be more devastating than real-world bullying:
the person often doesn’t know who is bullying them
many people can covertly witness and join in the bullying
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© 2009 Media Awareness Network
CyberbullyingSafety Issues
half of students report being bullied online (University of Toronto, 2008)
reasons for being harassed online include physical appearance, ability and/or sexual orientation (Shariff, 2008)
81% report that cyberbullying has become worse since the previous year (Shariff, 2008)
Prevalence of cyberbullying among students:
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© 2009 Media Awareness Network
CyberbullyingSafety Issues
“Technology doesn’t provide tangible feedback
about the consequences of actions on others.”
(Willard, 2000) The lack of non-verbal visual cues makes it difficult to gauge how actions are being received by others
Building empathy is key to promoting pro-social behaviours in youth
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© 2009 Media Awareness Network
CyberbullyingSafety Issues
“Technology allows us to be invisible or anonymous.”
(Willard, 2000)If a person can’t be identified with an action, then feelings of accountability are diminished
68% of students in Grades 6 and 7 who have been cyberbullied know the identity of the perpetrator (University of Toronto, 2008)
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© 2009 Media Awareness Network
CyberbullyingSafety Issues
speed and wide (potentially global) reach
access to others any place, any time – meaning that “home” is no longer a safe refuge from bullying
The Internet offers:
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© 2009 Media Awareness Network
CyberbullyingSafety Issues
It’s up there for 6 billion people to see. Anyone with a computer can see it … and you can’t get away from it.
It doesn’t go away when you come home from
school. It made me feel even more trapped.
David Knight, bullying victim
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© 2009 Media Awareness Network
CyberbullyingSafety Issues
“right.. this guy did something in his spare time… And obviously taken out of context it looks ridiculous. Most of the things all of you “cool people” do in your living room would also appear twice as ridiculous if someone also invaded your privacy and took them out of context. For me this video isn’t sad.. what is sad though is some people posting these comments. Look yourself in the mirror and get a life.”
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© 2009 Media Awareness Network
CyberbullyingSafety Issues
to make wise online decisions and to use the technology in an ethical and responsible way
freedom of expression comes with a responsibility to not use the technology to spread hateful or discriminatory messages
to think before they act online. Once something has been sent, there is no taking it back: unlike a verbal message it is permanent and more powerful
Teach young people:
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© 2009 Media Awareness Network
CyberbullyingSafety Issues
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© 2009 Media Awareness Network
Exposure to Inappropriate ContentSafety Issues
Online culture of cruel and violent humour on kids’ favourite sites
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© 2009 Media Awareness Network
Exposure to Inappropriate ContentSafety Issues
3/4 of teenage boys reported viewing sexually explicit material on the Internet
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© 2009 Media Awareness Network
Exposure to Inappropriate ContentSafety Issues
Adults just don’t get it. We’re surrounded by
porn everywhere we go. It’s everywhere – in the movies we watch, the
magazines we read, the music videos we see.
13-year old boy, Toronto
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© 2009 Media Awareness Network
Exposure to Inappropriate ContentSafety Issues
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© 2009 Media Awareness Network
Exposure to Inappropriate ContentSafety Issues
Online communities can encourage risky or dangerous behaviour
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© 2009 Media Awareness Network
94% of kids’ top 50 sites include marketing material
The Internet is:
part of kids’ culture
an interactive medium
an effective tool for collecting data
an unregulated environment
Online Marketing
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© 2009 Media Awareness Network
Online Marketing
relationship building
viral marketing
behavioural targeting
Online marketing techniques:
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© 2009 Media Awareness Network
Online Marketing
“Advanced Targeting”
“Content Integration”
“Trusted Referrals”
“Viral Distribution”
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© 2009 Media Awareness Network
Online Marketing
Virtual Worlds
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© 2009 Media Awareness Network
Online Marketing
Online games centered around brands, products, or brand-related characters are known as “advergames”
Recent industry research suggests that advergames are more effective than other forms of advertising
3/4 of kids think advergames are just games – not advertising
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© 2009 Media Awareness Network
Online Marketing
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© 2009 Media Awareness Network
Online Marketing
Canadian kids’ top 50 sites:
90% contain registration procedures where kids are asked to submit personal information
94% collect additional information through other features such as surveys and contests
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© 2009 Media Awareness Network
Online Marketing
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© 2009 Media Awareness Network
Online Marketing
Children who give out personal information on commercial sites may also do so in more risky environments
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© 2009 Media Awareness Network
0
25
50
75
100
4 5 6 7 8 9 10 11Grade
Pe
r c
en
t
Internet
Books in the library
How students prefer to get information for school assignments
Credibility of online information
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© 2009 Media Awareness Network
Credibility of Online Information
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© 2009 Media Awareness Network
Credibility of Online Information
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Credibility of Online Information
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© 2009 Media Awareness Network
Credibility of Online Information
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Credibility of Online Information
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Credibility of Online Information
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© 2009 Media Awareness Network
Credibility of Online Information
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© 2009 Media Awareness Network
Strategies
Parents feel out of their depth when dealing with their kids’ online activities
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© 2009 Media Awareness Network
Strategies Awareness
Develop a deeper understanding of kids’:online activitiesInternet environments use of the Net to explore roles and identity
Use the Internet environments and technological tools yourself
Learn about the Internet by asking kids to teach you everything they know
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© 2009 Media Awareness Network
Strategies Adult Involvement
Supervision
Children under 10 should not be surfing the Net alone
Keep Internet-connected computers out of kids’ rooms and in a highly visible area
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© 2009 Media Awareness Network
Strategies Adult Involvement
Having a rule about meeting online acquaintances reduces the likelihood of this happening by half
The very fact that there is a rule in place affects kids’ behaviour positively
Kids in Grades 8 and 9 have approximately one-third fewer rules than younger kids do
Rules
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© 2009 Media Awareness Network
Strategies Adult Involvement
Tasks can’t be performed effectively when multi-tasking
No mental “downtime” to relax and reflect
Kids with their own Internet connection spend twiceas much time online
Restrict Time Spent Online
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© 2009 Media Awareness Network
Strategies Adult Involvement
Filtering Technological tools can be helpful when
childrenare young
Inform kids when you use filters and/or monitoring tools
Save instant messaging chat logs so you have access to them if a serious situation occurs
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© 2009 Media Awareness Network
Strategies Adult Involvement
Resources for parents at:www.media-awareness.ca
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© 2009 Media Awareness Network
Strategies Adult Involvement
Resources for parents at: www.bewebaware.ca
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© 2009 Media Awareness Network
Strategies Adult Involvement
Fostering good communication means no “freaking out”
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© 2009 Media Awareness Network
The work of Media Awareness Network would not be possible without the financial contribution of our valued sponsors.
Benefactors
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© 2009 Media Awareness Network