Kentucky National GuardPublic Affairs Office

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•Why I am here…what PA can do for you.

•WIIFM? Really, what’s in it for YOU!

•WHO or WHAT is the media?

• A reporter is here…now what?

We are your tireless non-kinetic force and vigilant combat multiplier to win the war on the battlefield and at home. ~KYNGPAO

We are the VOICE of the Kentucky National GuardWe’ll make you famous!

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• Who and what we are

Historian

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KY PAO MISSION: Be the VOICE of the Kentucky National Guard

VISION: Inspire Kentuckians to SUPPORT, ENGAGE and FULLY ACKNOWLEDGE the men and

women in uniformed serviceSTRATEGY: > Make ‘em Famous! > BE the Media > Engage the Publics

PUBLICS: > Service Members / Families

> Media Outlets> General Public> Lawmakers> Officials> Employers> Gov Agencies

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The VOICE of the Kentucky National Guard

)PAO-PROPER

HISTORIAN

AF VI/PA)COMMUNITY OUTREACH

ARMY VI )EMERGMGMNT

ESGR

UNIT PAOs

FAMILIES)RETIREES

UPAHRs

RECRUITING

ENGAGE & AMPLIFY

MPAD

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DEC 11: Reached over 3,294,000 citizens (TV, Print, Radio, Web—Online News, Blogs, Military Social Media)

SHARE OF VOICE VALUE FOR AUG: $1,383,480 The World of Public Affairs

SHARE OF VOICE VALUE FOR AUG: $1,383,480 The World of Public Affairs

National Guard Bureau proclaimed the Kentucky National Guard PAO shop

as being THE MOST PUBLISHED Public Affairs Shop in all54-states and territories.

BOTTOM LINE: We’re Number One by making YOU famous!!!

SOCIAL MEDIA OUTLETS:www.kentuckyguard.comwww.facebook.com/kentuckyguardwww.twitter.com/kentuckyguard

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YOU are the Ambassador for the Kentucky National Guard.

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• Who and what we are

Historian

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Unit Public Relations and Historian RepresentativesThey’ll make YOU and YOUR Troops Famous!

• Working for you anyway. Free labor

• Love to show off. Bragging rights

• Already know how to do this. Geeks with gear

• Giving them an outlet to shine. Place of most potential

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Unit Public Relations and Historian RepresentativesThey’ll make YOU and YOUR Troops Famous!

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Kentucky National GuardPublic Affairs Office

502.607.1556kirk.hilbrecht@us.army.milwww.kentuckyguard.com

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