Pao overall who_what_brief_jan_11
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Kentucky National Guard Public Affairs Office The World of Public Affairs
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This is a brief of who we (PA) are and what we do.
Transcript of Pao overall who_what_brief_jan_11
Kentucky National GuardPublic Affairs Office
The World of Public Affairs
The World of Public Affairs
The World of Public Affairs
•Why I am here…what PA can do for you.
•WIIFM? Really, what’s in it for YOU!
•WHO or WHAT is the media?
• A reporter is here…now what?
We are your tireless non-kinetic force and vigilant combat multiplier to win the war on the battlefield and at home. ~KYNGPAO
We are the VOICE of the Kentucky National GuardWe’ll make you famous!
The World of Public Affairs
• Who and what we are
Historian
The World of Public Affairs
KY PAO MISSION: Be the VOICE of the Kentucky National Guard
VISION: Inspire Kentuckians to SUPPORT, ENGAGE and FULLY ACKNOWLEDGE the men and
women in uniformed serviceSTRATEGY: > Make ‘em Famous! > BE the Media > Engage the Publics
PUBLICS: > Service Members / Families
> Media Outlets> General Public> Lawmakers> Officials> Employers> Gov Agencies
The World of Public Affairs
The VOICE of the Kentucky National Guard
)PAO-PROPER
HISTORIAN
AF VI/PA)COMMUNITY OUTREACH
ARMY VI )EMERGMGMNT
ESGR
UNIT PAOs
FAMILIES)RETIREES
UPAHRs
RECRUITING
ENGAGE & AMPLIFY
MPAD
The World of Public Affairs
DEC 11: Reached over 3,294,000 citizens (TV, Print, Radio, Web—Online News, Blogs, Military Social Media)
SHARE OF VOICE VALUE FOR AUG: $1,383,480 The World of Public Affairs
SHARE OF VOICE VALUE FOR AUG: $1,383,480 The World of Public Affairs
National Guard Bureau proclaimed the Kentucky National Guard PAO shop
as being THE MOST PUBLISHED Public Affairs Shop in all54-states and territories.
BOTTOM LINE: We’re Number One by making YOU famous!!!
SOCIAL MEDIA OUTLETS:www.kentuckyguard.comwww.facebook.com/kentuckyguardwww.twitter.com/kentuckyguard
The World of Public Affairs
YOU are the Ambassador for the Kentucky National Guard.
The World of Public Affairs
The World of Public Affairs
The World of Public Affairs
The World of Public Affairs
The World of Public Affairs
The World of Public Affairs
The World of Public Affairs
The World of Public Affairs
• Who and what we are
Historian
The World of Public Affairs
Unit Public Relations and Historian RepresentativesThey’ll make YOU and YOUR Troops Famous!
• Working for you anyway. Free labor
• Love to show off. Bragging rights
• Already know how to do this. Geeks with gear
• Giving them an outlet to shine. Place of most potential
The World of Public Affairs
Unit Public Relations and Historian RepresentativesThey’ll make YOU and YOUR Troops Famous!
The World of Public Affairs
The World of Public Affairs
The World of Public Affairs
The World of Public Affairs
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