Salary Survey 2017

Table Of ContentsMission & DetailsBio - Duane BrownWho Took The Survey

Salary By CountryUnited StatesUnited KingdomCanadaAustralia & New ZealandEuropeRest Of The World

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Mission & Details

Mission

Help make salaries more open and transparent within our discipline. There is a black box around what we made and this hurts all of us.

By making salaries more transparent, we can all make sure we’re paid what we’re worth based on our experience and knowledge.

Details

This was a self-reporting survey done online. The survey data wasn’t looked over by a compensation or data analysis.

I did this survey to help understand what our industry is paying us and how much we might be leaving on the table. I cleaned up all the data myself.

Duane BrownHello!

I’m Duane. This salary survey is my contribution to our community.

I’ve lived in 5 cities on 3 continents and know the struggle of salary negotiations. I hope you find this doc helpful during your next salary talk.

Say hello on Twitter: @DuaneBrown

Hello!

Welcome ToYear Two!

I wanted to take a moment and thank everyone who helped fill out the survey, promote it online and made sure we got as many replies as we did.

Without everyone’s help, this survey wouldn’t exist right now. Thank you.

Who Took The Survey

The Numbers

We received 302 responses from around the world including Zurich, Honduras, Philippines and Turkey.

Our top three countries being United States, United Kingdom and Canada. The same as last year.

You were close this year Australia! Numbers 4 again.

Country # Of Responses

United States 194

United Kingdom 37

Canada 20

Australia 12

Netherlands 5

Germany 4

Israel 4

Italy, Sweden and New Zealand 3 Each

Top 10 Countries with Responses

Gender

Female Male Non-binary Prefer Not To Say

37 259 0 6

Where They Work | Other = startups, ad networks, vendors and DSPs

Where Do You Work? # Of Responses

Agency 179

Client/Brand 98

Non-Profit 0

Self-employed/ Freelancers 15

Other 10

Company Size

Company Size # Of Responses

1 - 10 Employees 43

11 - 50 Employees 98

51 - 200 Employees 77

201 - 500 Employees 24

501 - 1,000 Employees 18

1,001 - 5,000 Employees 11

5,000+ Employees 21

Self-employed/ Freelancer 10

Number of Responses For Each Question

Number of Years Years Experience Working Overall Years Experience Working in Paid

Under A Year 14 35

1 - 2 Years 41 75

3 - 5 Years 107 131

6 - 9 Years 71 41

10 - 15 Years 51 20

15+ Years 18 0

Platforms

What Platforms Do You Work On? # Of Responses

AdWords 290

Bing 246

Facebook 189

Linked In 77

Twitter 67

Amazon 33

Display 176

Programmatic 61

Salary by Country

Important Notes

Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher

All salaries are in the local currency for that country

Years experience is just in paid

For city results: only used cities that had at least 10 responses

United States

Demographics + Other Data: United States

Where Do You Work? Total

Client/Brand 61

Agency 113

Self-employed/Freelancer 11

Other 9

Gender Total

Female 24

Male 165

Non-Binary 0

Prefer Not To Say 5

What Platforms Do You Work On?

AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic

190 169 126 42 42 29 117 31

Numbers are total respondents who answered the question.

United StatesYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $25,000 $250,000 $53,300 $45,000 21

1 - 2 Years $22,5000 $85,500 $47,700 $45,000 46

3 - 5 Years $30,000 $210,000 $75,800 $70,000 81

6 - 9 Years $53,000 $220,000 $102,400 $88,000 30

10 - 15 Years $57,000 $180,000 $114,800 $109,000 16

15+ Years $0 $0 $0 $0

Company Size Salary in USCompany Size Minimum Salary Max Salary Average Median # of Responses

1 - 10 Employees $22,500 $250,000 $82,900 $65,000 27

11 - 50 Employees $23,000 $175,000 $58,000 $50,000 62

51 - 200 Employees $32,000 $130,000 $69,500 $65,000 48

201 - 500 Employees $43,000 $155,000 $91,000 $84,000 13

501 - 1,000 $25,200 $150,000 $80,700 $70,000 13

1,001 - 5,000 $43,000 $105,000 $60,000 $68,900 6

5,000+ Employees $30,000 $215,000 $88,300 $76,500 16

Client/Brand Salary in USYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $25,200 $250,000 $75,600 $51,000 7

1 - 2 Years $23,000 $85,000 $59,500 $66,500 9

3 - 5 Years $47,200 $150,000 $77,600 $75,000 35

6 - 9 Years $69,000 $215,000 $103,400 $84,000 9

10 - 15 Years $100,000 $100,000 $100,000 $100,000 1

15+ Years $0 $0 $0 $0

Agency Salary in USYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $26,000 $54,000 $39,200 $40,000 13

1 - 2 Years $22,500 $66,000 $44,200 $44,000 32

3 - 5 Years $35,800 $140,000 $70,100 $65,000 41

6 - 9 Years $53,000 $220,000 $97,700 $78,100 18

10 - 15 Years $73,000 $175,000 $110,600 $100,000 9

15+ Years $0 $0 $0 $0

Self-employed/Freelancer SalaryYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $80,000 $80,000 $80,000 $80,000 1

1 - 2 Years $40,000 $40,000 $40,000 $40,000 1

3 - 5 Years $65,000 $210,000 $131,300 $75,000 4

6 - 9 Years $110,000 $160,000 $135,000 $110,000 2

10 - 15 Years $120,000 $180,000 $141,600 $125,000 3

15+ Years $0 $0 $0 $0

ChicagoYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $250,000 $250,000 $250,000 $250,000 1

1 - 2 Years $38,000 $45,000 $41,500 $38,000 2

3 - 5 Years $57,000 $75,000 $69,300 $70,000 4

6 - 9 Years $68,000 $68,000 $68,000 $68,000 1

10 - 15 Years $57,000 $132,000 $107,700 $100,000 4

15+ Years $0 $0 $0 $0

DenverYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $40,000 $40,000 $40,000 $40,000 1

1 - 2 Years $32,000 $49,600 $40,800 $32,000 2

3 - 5 Years $47,000 $85,000 $68,700 $65,000 6

6 - 9 Years $58,000 $70,000 $64,000 $58,000 2

10 - 15 Years $0 $0 $0 $0

15+ Years $0 $0 $0 $0

New YorkYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $45,000 $54,000 $49,500 $45,000 2

1 - 2 Years $50,000 $85,000 $64,100 $65,000 7

3 - 5 Years $55,000 $150,000 $96,700 $85,000 7

6 - 9 Years $110,000 $140,000 $123,300 $120,000 3

10 - 15 Years $0 $0 $0 $0

15+ Years $0 $0 $0 $0

San FranciscoYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $80,000 $80,000 $80,000 $80,000 1

1 - 2 Years $66,000 $70,000 $68,000 $66,000 2

3 - 5 Years $82,300 $175,000 $109,700 $102,000 9

6 - 9 Years $105,000 $215,000 $160,000 $105,000 2

10 - 15 Years $0 $0 $0 $0

15+ Years $0 $0 $0 $0

Female Salary in USYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $25,2000 $75,000 $47,000 $40,000 8

1 - 2 Years $0 $0 $0 $0

3 - 5 Years $35,800 $110,000 $64,100 $65,000 11

6 - 9 Years $77,000 $98,000 $86,300 $84,000 3

10 - 15 Years $73,000 $128,000 $100,500 $73,000 2

15+ Years $0 $0 $0 $0

Male Salary in USYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $25,000 $250,000 $52,000 $43,000 20

1 - 2 Years $22,500 $85,000 $47,900 $43,000 38

3 - 5 Years $30,000 $210,000 $78,000 $70,000 67

6 - 9 Years $53,000 $220,000 $105,300 $100,000 26

10 - 15 Years $57,000 $180,000 $116,900 $109,000 14

15+ Years $0 $0 $0 $0

United Kingdom

Important Notes

Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher

All salaries are in the local currency for that country

Years experience is just in paid

For city results: only used cities that had at least 10 responses

Demographics + Other Data: United Kingdom

Where Do You Work? Total

Client/Brand 10

Agency 27

Self-employed/Freelancer 0

Other 0

Gender Total

Female 4

Male 32

Non-Binary 0

Prefer Not To Say 1

What Platforms Do You Work On?

AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic

37 33 23 11 12 1 15 9

Numbers are total respondents who answered the question.

United KingdomYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year £18,000 £27,000 £22,000 £21,000 4

1 - 2 Years £16,610 £31,150 £26,225 £28,000 11

3 - 5 Years £25,000 £60,000 £34,400 £37,500 18

6 - 9 Years £28,000 £49,000 £35,660 £30,000 3

10 - 15 Years £40,000 £40,000 £40,000 £40,000 1

15+ Years £0 £0 £0 £0

Company Size Salary in UKCompany Size Minimum Salary Max Salary Average Median # of Responses

1 - 10 Employees £21,000 £27,000 £23,700 £23,000 3

11 - 50 Employees £18,000 £47,500 £32,900 £30,500 13

51 - 200 Employees £20,000 £60,000 £35,150 £31,000 13

201 - 500 Employees £16,610 £42,500 £30,100 £32,000 4

501 - 1,00 £48,000 £48,000 £48,000 £48,000 1

1,001 - 5,00 £28,000 £38,000 £31,700 £29,000 3

5,000+ £0 £0 £0 £0

Client/Brand Salary in UKYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year £0 £0 £0 £0

1 - 2 Years £20,000 £29,000 £25,000 £26,000 3

3 - 5 Years £30,000 £48,000 £39,250 £38,000 6

6 - 9 Years £30,000 £30,000 £30,000 £30,000 1

10 - 15 Years £0 £0 £0 £0

15+ Years £0 £0 £0 £0

Agency Salary in UKYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year £18,000 £27,000 £2,000 £21,000 4

1 - 2 Years £16,610 £31,500 £26,700 £28,000 8

3 - 5 Years £25,000 £60,000 £38,000 £35,000 12

6 - 9 Years £28,000 £49,000 £38,500 £28,000 2

10 - 15 Years £40,000 £40,000 £40,000 £40,000 1

15+ Years £0 £0 £0 £0

LondonYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year £21,000 £22,000 £21,500 £21,000 2

1 - 2 Years £26,000 £31,150 £29,000 £29,000 5

3 - 5 Years £30,500 £60,000 £46,200 £47,500 7

6 - 9 Years £0 £0 £0 £0

10 - 15 Years £0 £0 £0 £0

15+ Years £0 £0 £0 £0

Non-LondonYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year £18,000 £27,000 £22,500 £18,000 2

1 - 2 Years £16,610 £29,000 £23,900 £23,000 6

3 - 5 Years £25,000 £42,500 £33,500 £33,000 11

6 - 9 Years £28,000 £49,000 £35,660 £30,000 3

10 - 15 Years £40,000 £40,000 £40,000 £40,000 1

15+ Years £0 £0 £0 £0

Female Salary in UKYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year £0 £0 £0 £0

1 - 2 Years £0 £0 £0 £0

3 - 5 Years £25,000 £38,000 £29,400 £26,000 4

6 - 9 Years £0 £0 £0 £0

10 - 15 Years £0 £0 £0 £0

15+ Years £0 £0 £0 £0

Male Salary in UKYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year £18,000 £27,000 £22,000 £21,000 4

1 - 2 Years £16,610 £31,150 £26,000 £26,000 10

3 - 5 Years £30,000 £60,000 £41,000 £41,000 14

6 - 9 Years £28,000 £49,000 £35,660 £30,000 3

10 - 15 Years £40,000 £40,000 £40,000 £40,000 1

15+ Years £0 £0 £0 £0

Canada

Important Notes

Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher

All salaries are in the local currency for that country

Years experience is just in paid

For city results: only used cities that had at least 10 responses

Demographics + Other Data: Canada

Where Do You Work? Total

Client/Brand 7

Agency 12

Self-employed/Freelancer 1

Other 0

Gender Total

Female 5

Male 15

Non-Binary 0

Prefer Not To Say 0

What Platforms Do You Work On?

AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic

20 16 11 6 4 3 12 6

Numbers are total respondents who answered the question.

CanadaYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $34,500 $42,000 $38,250 $34,500 2

1 - 2 Years $34,200 $60,000 $44,800 $35,000 4

3 - 5 Years $27,000 $85,000 $61,900 $63,000 10

6 - 9 Years $60,000 $82,000 $71,000 $60,000 2

10 - 15 Years $81,000 $100,000 $90,500 $81,000 2

15+ Years $0 $0 $0 $0

Company Size Salary in CanadaCompany Size Minimum Salary Max Salary Average Median # of Responses

1 - 10 Employees $27,000 $60,000 $41,150 $34,500 5

11 - 50 Employees $35,000 $100,000 $61,800 $57,500 8

51 - 200 Employees $42,000 $81,000 $64,300 $70,000 3

201 - 500 Employees $85,000 $85,000 $85,000 $85,000 1

501 - 1,000 $70,000 $70,000 $70,000 $70,000 1

1,001 - 5,000 $0 $0 $0 $0

5,000+ Employees $68,000 $82,000 $75,000 $68,000 2

Client/Brand Salary in CanadaYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $42,000 $42,000 $42,000 $42,000 1

1 - 2 Years $0 $0 $0 $0

3 - 5 Years $48,900 $85,000 $68,400 $70,000 5

6 - 9 Years $0 $0 $0 $0

10 - 15 Years $81,000 $81,000 $81,000 $81,000 1

15+ Years $0 $0 $0 $0

Agency Salary in CanadaYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $34,500 $34,500 $34,500 $34,500 1

1 - 2 Years $34,200 $60,000 $44,800 $35,000 4

3 - 5 Years $50,000 $80,000 $62,600 $57,500 4

6 - 9 Years $60,000 $82,000 $71,000 $60,000 2

10 - 15 Years $100,000 $100,000 $100,000 $100,000 1

15+ Years $0 $0 $0 $0

Female Salary in CanadaYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $0 $0 $0 $0

1 - 2 Years $35,000 $35,000 $35,000 $35,000 1

3 - 5 Years $27,000 $70,000 $49,000 $50,000 3

6 - 9 Years $0 $0 $0 $0

10 - 15 Years $100,000 $100,000 $100,000 $100,000 1

15+ Years $0 $0 $0 $0

Male Salary in CanadaYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $34,500 $42,000 $38,200 $34,500 2

1 - 2 Years $34,200 $60,000 $48,100 $50,000 3

3 - 5 Years $48,900 $85,000 $67,500 $68,000 7

6 - 9 Years $60,000 $82,000 $71,000 $60,000 2

10 - 15 Years $81,000 $81,000 $81,000 $81,000 1

15+ Years $0 $0 $0 $0

Australia & New Zealand

Important Notes

Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher

All salaries are in the local currency for that country

Years experience is just in paid

For city results: only used cities that had at least 10 responses

Quick Note Converted the NZD salaries into AUD, so we can get more responses for this end of the world

Demographics + Other Data: Australia & New Zealand

Where Do You Work? Total

Client/Brand 3

Agency 10

Self-employed/Freelancer 1

Other 0

Gender Total

Female 2

Male 12

Non-Binary 0

Prefer Not To Say 0

What Platforms Do You Work On?

AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic

13 9 8 5 1 0 9 4

Numbers are total respondents who answered the question.

Australia & New ZealandYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $48,000 $55,000 $51,500 $48,000 2

1 - 2 Years $37,300 $65,300 $58,150 $65,000 4

3 - 5 Years $55,600 $100,000 $79,300 $85,000 6

6 - 9 Years $120,000 $180,000 $150,000 $120,000 2

10 - 15 Years $0 $0 $0 $0

15+ Years $0 $0 $0 $0

Company Size Salary in Australia & NZCompany Size Minimum Salary Max Salary Average Median # of Responses

1 - 10 Employees $65,000 $180,000 $103,300 $65,000 3

11 - 50 Employees $48,000 $100,000 $70,400 $65,300 7

51 - 200 Employees $55,600 $55,600 $55,600 $55,600 1

201 - 500 Employees $37,500 $120,000 $78,650 $37,500 2

501 - 1,000 $92,000 $92,000 $92,000 $92,000 1

1,001 - 5,000 $0 $0 $0 $0

5,000+ Employees $0 $0 $0 $0

Agency Salary in Australia & NZYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $48,000 $55,000 $51,500 $48,000 2

1 - 2 Years $37,300 $65,000 $55,800 $65,000 3

3 - 5 Years $55,600 $100,000 $76,000 $79,300 5

6 - 9 Years $0 $0 $0 $0

10 - 15 Years $0 $0 $0 $0

15+ Years $0 $0 $0 $0

Female Salary in Australia & NZYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $0 $0 $0 $0

1 - 2 Years $65,000 $65,000 $65,000 $65,000 1

3 - 5 Years $55,600 $55,600 $55,600 $55,600 1

6 - 9 Years $0 $0 $0 $0

10 - 15 Years $0 $0 $0 $0

15+ Years $0 $0 $0 $0

Male Salary in Australia & NZYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year $48,000 $55,000 $51,500 $48,000 2

1 - 2 Years $39,500 $69,500 $58,000 $65,000 3

3 - 5 Years $60,000 $100,000 $83,300 $79,300 5

6 - 9 Years $120,000 $180,000 $150,000 $120,000 2

10 - 15 Years $0 $0 $0 $0

15+ Years $0 $0 $0 $0

Europe

Important Notes

Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher

All salaries are in EURO

Years experience is just in paid

For city results: only used cities that had at least 10 responses

Quick NoteAggregated responses for anyone paid in EURO:

Netherlands = 5 responsesGermany = 4 responsesIreland = 2 responsesFrance =2 responses

Demographics + Other Data: Europe W/O UK Data

Where Do You Work? Total

Client/ Brand 8

Agency 7

Self-employed/Freelancer 2

Other 1

Gender Total

Female 0

Male 18

Non-Binary 0

Prefer Not To Say 0

What Platforms Do You Work On?

AdWords Bing Facebook Linked In Twitter Amazon Display Programmatic

15 10 10 2 0 0 5 5

Numbers are total respondents who answered the question.

EuropeYears Exps. In Paid

Minimum Salary Max Salary Average Median # of Responses

Under 1 Year €12,400 €35,000 €26,850 €30,000 4

1 - 2 Years €14,400 €43,800 €26,800 €19,000 4

3 - 5 Years €23,800 €72,000 €42,300 €41,000 7

6 - 9 Years €60,000 €100,000 €76,700 €70,000 3

10 - 15 Years €0 €0 €0 €0

15+ Years €0 €0 €0 €0

Rest Of The World

Important Notes

Some people have 1 - 3 years experience in paid but having been working for 8 - 10+ years, thus they can skew salaries higher

All salaries are in the local currency for that country

Years experience is just in paid

For city results: only used cities that had at least 10 responses

Quick Note These are outlier countries we didn’t get enough response for this year but I wanted to show something for them.

DenmarkYears Exps. In Paid

Where They Work Company Size Salary # of Responses

3 - 5 Years Agency 5,000+ 50,000 1

3 - 5 Years Client/Brand 201 - 500 95,000 1

IsraelYears Exps. In Paid

Where They Work Company Size Salary # of Responses

Under 1 Year Client/Brand 201- 500 63,700 1

1 - 2 Years Client/Brand 1001 - 5001 155,300 1

3 - 5 Years Agency 51 - 200 216,000 1

10 - 15 Years Client/Brand 51 - 200 52,000 1

PolandYears Exps. In Paid

Where They Work Company Size Salary # of Responses

3 - 5 Years Agency 11 - 50 100,000 1

SwedenYears Exps. In Paid

Where They Work Company Size Salary # of Responses

1 - 2 Years Client/Brand 51 - 200 40,000 1

3 - 5 Years Agency 1 - 10 43,000 1

TurkeyYears Exps. In Paid

Where They Work Company Size Salary # of Responses

1 - 2 Years Agency 1 - 10 33,000 1

3 - 5 Years Agency 11 - 50 97,000 1

OtherCountry Years Exps. In Paid Where they work? Salary # of Responses

Chile 1 - 2 Years Agency 9,600,000.001

Guatemala Less Than 1 Year Client/Brand 180,000.001

Honduras 3 - 5 Years Client/Brand 33,150.001

India 3 - 5 Years Agency 16,000.001

Morocco 1 - 2 Years Agency 65,000.001

OtherCountry Years Exps. In Paid Where they work? Salary # of Responses

Norway 6 - 9 Years Client/Brand 85,000.001

Philippines 3 - 5 Years Client/Brand 450,000.001

Switzerland 1 - 2 Years Agency 100,000.001

Thank You!Please Share WithYour Network.

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