Post on 05-Jan-2016
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Promoting Positive Images of Manhood in Demand Creation for Top Reseau
Patricia NorolalaoNational Social Franchise Coordinator
PSI/Madagascar
Only 50% of women think that their husbands will accept their wife using IUD
The most significant determinant associated with the use of FP among 15-24 years is social support from friends and from partner
Why a new approach for demand creation ?
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Positive Images of Menhood
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Men as agent of change
Men as client of
SRH services
Men as equitable partner
Romelle : 23 years old Overcame his false
beliefs around FP Three positive
behaviors:Client of SRH
servicesSupportive partnerAgent of change
Positive Image of Manhood: Meet Romelle
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Result to date
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Nu
mb
er
Keys to success for integrating gender into demand creation:– Involvement of providers– Training follow-up and supervision– Sensitivity to gender among PSI staff themselves
Lesson learnt
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Thank you
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