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Promoting Positive Images of Manhood in Demand Creation for Top Reseau

Patricia NorolalaoNational Social Franchise Coordinator

PSI/Madagascar

Only 50% of women think that their husbands will accept their wife using IUD

The most significant determinant associated with the use of FP among 15-24 years is social support from friends and from partner

Why a new approach for demand creation ?

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Positive Images of Menhood

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Men as agent of change

Men as client of

SRH services

Men as equitable partner

Romelle : 23 years old Overcame his false

beliefs around FP Three positive

behaviors:Client of SRH

servicesSupportive partnerAgent of change

Positive Image of Manhood: Meet Romelle

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Result to date

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Nu

mb

er

Keys to success for integrating gender into demand creation:– Involvement of providers– Training follow-up and supervision– Sensitivity to gender among PSI staff themselves

Lesson learnt

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Thank you

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